Adidas
Ultraboost 22
Concept Visuals for the new Ultraboost 22, designed specifically for women’s anatomy. I worked with TBWANeboko in Amsterdam to deliver key visuals that helped to sell the agency point of view. I used the materials of the shoe to create textural objects that could be used in different configurations and also live physically in store for point of sale displays.
![](https://freight.cargo.site/t/original/i/6a4b6fde8cdedbbba1d9c76c90d867d09822a8948cbd3e0030acc637a03086f6/CheckboostStore_Window2.jpg)
![](https://freight.cargo.site/t/original/i/0cc51b8852d9d6f88e6c45c14c9aa312085f34a0852d8c1361da0b5570ff0430/UltraBoost_KeyVisual_V9.jpg)
![](https://freight.cargo.site/t/original/i/683dd8cd61be7970c0d5c3d1100587edaa32f2f28c10c7a0d8d87de339080ac2/USP-TECH-POINTSArtboard-5.jpg)
![](https://freight.cargo.site/t/original/i/505c639711cd398c40ad140070d813f33421918a8eb0b02d62b8e93d4d08957f/USP-TECH-POINTSArtboard-6.jpg)
![](https://freight.cargo.site/t/original/i/2faa55f77da2a16e94a2c9d73b9a70c43fc73a463afdb001843088f2162befa0/USP-TECH-POINTSArtboard-4.jpg)
![](https://freight.cargo.site/t/original/i/2c5aca39e07d2b213b224cb1fd566cb4056bd1c7de411325aca3aff35c5826cb/USP-TECH-POINTSArtboard-1.jpg)