Robbie Graham • Art Direction • Graphic Design • Illustration •

The Gadgetshop Rebrand 


Gold – Branding
Gold – Logo design in branding
Gold – Packaging in branding
Gold – Stationery items in branding

Silver – Corporate Identity

At ASHA I worked on a rebrand for The Gadgetshop, which was a nationwide retail store in 2010. Their stock was sourced from many different manufacturers and they needed a system to immediately identify their products. I worked with the team to develop a visual identity system that would unify all of their products and give the business a bolder presence. We combined a technical, graphic style with a quirky tone of voice and assigned ridiculous scenarios to the use of each gadget.