https://robbiegraham.co.uk Robbie Graham : Art Direction : Design : Illustration Sun, 03 Nov 2024 23:14:16 +0000 https://robbiegraham.co.uk en https://robbiegraham.co.uk/Index Mon, 13 Dec 2021 00:16:27 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/Index https://robbiegraham.co.uk/Footer-2 Tue, 28 Aug 2018 14:28:59 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/Footer-2 RGCCLTD Co No: 10776347Based in London, UK https://robbiegraham.co.uk/LEGO-Superpower-Studios Wed, 16 Oct 2024 18:33:40 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-Superpower-Studios <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c88fbbebf98e7e7f1efed5bcc9132ec8b3958663546b916068cbc7d6323d98f2/AID2405852P2WE_World-Play-Day-Paris_2024_PR-Hero-Static_Clean_6-9.png" data-mid="219849197" border="0" src="https://freight.cargo.site/w/1000/i/c88fbbebf98e7e7f1efed5bcc9132ec8b3958663546b916068cbc7d6323d98f2/AID2405852P2WE_World-Play-Day-Paris_2024_PR-Hero-Static_Clean_6-9.png" /> An art gallery that breaks all the rules Play is in decline and LEGO are on a mission to bring more of it to the world. To do this, the brand invited parents and kids to reconnect with their super power of play at Superpower Studios, an interactive art gallery where you can touch, create and rebuild the art. We collaborated with international artists Chen Fenwan, Aurélia Durand, Ekow Nimako and creative advisor, Sarah Andelmann to bring the space to life, ensuring play was at the heart of it. The exhibition was held in the Gaite Lyrique, a cool cultural centre in the heart of Paris I worked alongside the artists to design the space and shape their ideas for the exhibition space and gallery exterior. My role also involved creating a visual identity and making promotional content with the OLA team to deliver the event. Concepting &amp; Design: OLA (Our LEGO Agency) Production Partners: Exposure Fabricators: Firecracker &amp; Scruffy Dog Venue: Gaîté Lyrique <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1b9975c23947b00b0701b901b2daba90387aac7d37f7e56e8d06037de9222429/Superpower-Studios_Wordmark.gif" data-mid="221101101" border="0" src="https://freight.cargo.site/w/1000/i/1b9975c23947b00b0701b901b2daba90387aac7d37f7e56e8d06037de9222429/Superpower-Studios_Wordmark.gif" /> Aurelia’s “Remix Room”&nbsp; We created three Art &amp; Design based interactive challenges using Aurelia’s signature style and ensuring the LEGO brand was integrated into the experience. <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/79a97bb0708bfc945e997a1790aebab1b2aef7f97de22a44c2710130a563bae1/AURELIA3.jpg" data-mid="221105429" border="0" src="https://freight.cargo.site/w/1000/i/79a97bb0708bfc945e997a1790aebab1b2aef7f97de22a44c2710130a563bae1/AURELIA3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/34f663ad17f7bad36bf99bc34c4fbf3288840ac5a542fd53d752dd5ef48963d9/AURELIA4.jpg" data-mid="221105428" border="0" src="https://freight.cargo.site/w/1000/i/34f663ad17f7bad36bf99bc34c4fbf3288840ac5a542fd53d752dd5ef48963d9/AURELIA4.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/15530cad9f0be0282d7975ef24fbff7ec92d97b69e0b2d5d6b056dce38807495/AURELIA2.jpg" data-mid="221105430" border="0" src="https://freight.cargo.site/w/1000/i/15530cad9f0be0282d7975ef24fbff7ec92d97b69e0b2d5d6b056dce38807495/AURELIA2.jpg" /> My storyboards for Aurélia’s Remix Room, an interactive space where you can remix her artwork through touch screen table top challenges. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bf27a804eab777a9de7894d19e311109db857490cd45906896fd0c09e44fc86/Portrait-Challenge0.gif" data-mid="221128605" border="0" src="https://freight.cargo.site/w/1000/i/3bf27a804eab777a9de7894d19e311109db857490cd45906896fd0c09e44fc86/Portrait-Challenge0.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3d1963cd1768cbaa81f15d80ba99408e0bfb414b2ad3f3730679a16d52c109e/Welcome.jpg" data-mid="221132094" border="0" src="https://freight.cargo.site/w/1000/i/d3d1963cd1768cbaa81f15d80ba99408e0bfb414b2ad3f3730679a16d52c109e/Welcome.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b69ae160037ac9d91ecbc1308be94a681d3385c24d90cdf0e8a53a1be745c59/Celebration-360.jpg" data-mid="221132091" border="0" src="https://freight.cargo.site/w/1000/i/5b69ae160037ac9d91ecbc1308be94a681d3385c24d90cdf0e8a53a1be745c59/Celebration-360.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/155bf96ca45060f9caaa3bccc1080df234cf41b31ada9d4b785ee9aeadd91940/Celebration.jpg" data-mid="221132093" border="0" src="https://freight.cargo.site/w/1000/i/155bf96ca45060f9caaa3bccc1080df234cf41b31ada9d4b785ee9aeadd91940/Celebration.jpg" /> <img width="1600" height="902" width_o="1600" height_o="902" data-src="https://freight.cargo.site/t/original/i/d1d27a27c343829b877595e5b1be45a5167bd36d88940d3983db685dae7027be/Aurelia_Room_KV.jpg" data-mid="221098579" border="0" src="https://freight.cargo.site/w/1000/i/d1d27a27c343829b877595e5b1be45a5167bd36d88940d3983db685dae7027be/Aurelia_Room_KV.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87c604fcd54e335a28e69f5cafa959871388d0d13e6beb1c0872f86a3a5bdc81/Turntable-Remix1.gif" data-mid="221128606" border="0" src="https://freight.cargo.site/w/1000/i/87c604fcd54e335a28e69f5cafa959871388d0d13e6beb1c0872f86a3a5bdc81/Turntable-Remix1.gif" /> Visitors create their own phenakistiscopes by adding Aurelia’s marks and LEGO pieces to their spinning designs.&nbsp; The visuals created are sent from the table tops to the walls, so visitors can see their art intergrate with Aurelia’s graphic artwork. &nbsp; &nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02b7356f8517b93fd9f17477b8028b874c514a027fc345a93e96ec58993eeab5/AURELIA_TURNTABLE_DESIGNS-34.png" data-mid="221098655" border="0" src="https://freight.cargo.site/w/1000/i/02b7356f8517b93fd9f17477b8028b874c514a027fc345a93e96ec58993eeab5/AURELIA_TURNTABLE_DESIGNS-34.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba837db810b7af6df894be162e95966e8c858021fa1e71eb58c39fde130f8358/AURELIA_TURNTABLE_DESIGNS-35.png" data-mid="221098656" border="0" src="https://freight.cargo.site/w/1000/i/ba837db810b7af6df894be162e95966e8c858021fa1e71eb58c39fde130f8358/AURELIA_TURNTABLE_DESIGNS-35.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6413213921b1796993cb74d77605b999d6c600765accd76f4c38ae21be4c1f7/AURELIA_TURNTABLE_DESIGNS-32.png" data-mid="221098653" border="0" src="https://freight.cargo.site/w/1000/i/c6413213921b1796993cb74d77605b999d6c600765accd76f4c38ae21be4c1f7/AURELIA_TURNTABLE_DESIGNS-32.png" /> Chen’s “Forest of Wishes” Chen’s art is colourful, positive and joyous. She creates intricate, large-scale botanical paper cut designs. This inspired us to create the Forest of Wishes with her, an interactive experience that&nbsp; encourages visitors to build their own LEGO ‘seed’ and hang it to a forest of LEGO trees designed by Chen.&nbsp; I worked with the OLA team to conceptualise and design her space, <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1b903d2335499e0ed98b99234ce560abe24cd611132f6388163ec91a2fc1be70/CHEN1.jpg" data-mid="221105436" border="0" src="https://freight.cargo.site/w/1000/i/1b903d2335499e0ed98b99234ce560abe24cd611132f6388163ec91a2fc1be70/CHEN1.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c82d32a0c1bfa83477ffb9fd77c71acaf502f0aca50879e61a8a7536cb153555/CHEN2.jpg" data-mid="221105435" border="0" src="https://freight.cargo.site/w/1000/i/c82d32a0c1bfa83477ffb9fd77c71acaf502f0aca50879e61a8a7536cb153555/CHEN2.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c619de70bddf9e397b4f46ae7142cbe0b4b270e70af5120d2f755530dc264c0f/CEHN3.jpg" data-mid="221105433" border="0" src="https://freight.cargo.site/w/1000/i/c619de70bddf9e397b4f46ae7142cbe0b4b270e70af5120d2f755530dc264c0f/CEHN3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a7503c913f5dbb01428989a8cc00307afd9690f19d64e4967671a286f565bd23/CHEN4.jpg" data-mid="221105432" border="0" src="https://freight.cargo.site/w/1000/i/a7503c913f5dbb01428989a8cc00307afd9690f19d64e4967671a286f565bd23/CHEN4.jpg" /> Part of the exhibition space required LEGO build areas for visitors to create their ‘seeds’. These are my designs which incorporated Minifigure arms holding LEGO built seed examples created by Chen.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc83c4c37cdf40e815a5f0a318ccbef160d92178b2f531ca77a89a7351a51aae/chen_arms.jpg" data-mid="221134114" border="0" src="https://freight.cargo.site/w/1000/i/fc83c4c37cdf40e815a5f0a318ccbef160d92178b2f531ca77a89a7351a51aae/chen_arms.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd564588aa4feb92fafe1644e408a54cfd5699fad5a734542c1604f79a1a8895/chen_Tables.jpg" data-mid="221134115" border="0" src="https://freight.cargo.site/w/1000/i/cd564588aa4feb92fafe1644e408a54cfd5699fad5a734542c1604f79a1a8895/chen_Tables.jpg" /> Ekow’s “Mythical Maze”&nbsp; Ekow uses black LEGO pieces to create his sculptural, Afro futuristic art. We devised a maze of mythical creatures and encouraged kids to build their own. <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c1db19a6e67344990aa4a08882610d4d086e630fe6cc4a3664293341dc7cf3c8/EKOW1.jpg" data-mid="221105427" border="0" src="https://freight.cargo.site/w/1000/i/c1db19a6e67344990aa4a08882610d4d086e630fe6cc4a3664293341dc7cf3c8/EKOW1.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9091bb76a698141ddd7e2f9a4918c3bb8f2e1ee105c7e2e6f35f9d18688bd125/EKOW3.jpg" data-mid="221105425" border="0" src="https://freight.cargo.site/w/1000/i/9091bb76a698141ddd7e2f9a4918c3bb8f2e1ee105c7e2e6f35f9d18688bd125/EKOW3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/14ba972e18cc408e935d017086d11f8db7c5b4523128ea37601a110dad111d1f/EKOW2.jpg" data-mid="221105426" border="0" src="https://freight.cargo.site/w/1000/i/14ba972e18cc408e935d017086d11f8db7c5b4523128ea37601a110dad111d1f/EKOW2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f8a4710336d92c6a75b35f58dcfff7446206d768af3d18df9406cbbbd379b6f/SSEkow_Creature_6.jpg" data-mid="247279146" border="0" src="https://freight.cargo.site/w/1000/i/2f8a4710336d92c6a75b35f58dcfff7446206d768af3d18df9406cbbbd379b6f/SSEkow_Creature_6.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c72a75f63bdd6a7d5a031e8b77ced5d3034567f3297148498b17284c3a75fd4/SSEkow_Creature_1.jpg" data-mid="247279141" border="0" src="https://freight.cargo.site/w/1000/i/3c72a75f63bdd6a7d5a031e8b77ced5d3034567f3297148498b17284c3a75fd4/SSEkow_Creature_1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ce2cca761e15b610cab7279a071ef42a067ca09f821ec3cbe87e18bd080d05e/SSEkow_Creature_3.jpg" data-mid="247279143" border="0" src="https://freight.cargo.site/w/1000/i/4ce2cca761e15b610cab7279a071ef42a067ca09f821ec3cbe87e18bd080d05e/SSEkow_Creature_3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84cdeec4fe9bc4f49dff6e82e0e164b35f0a3ee5baa8412514bea8076e09ed3e/SSEkow_Creature_5.jpg" data-mid="247279145" border="0" src="https://freight.cargo.site/w/1000/i/84cdeec4fe9bc4f49dff6e82e0e164b35f0a3ee5baa8412514bea8076e09ed3e/SSEkow_Creature_5.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b696191abef1344d7d2d4c4e281f1d03e7183752098e179052f4e535e513227d/SSEkow_Creature_2.jpg" data-mid="247279142" border="0" src="https://freight.cargo.site/w/1000/i/b696191abef1344d7d2d4c4e281f1d03e7183752098e179052f4e535e513227d/SSEkow_Creature_2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbe09b4d2e403fd1d87d9e480c62deb498d45f0aecef5a73ae903dab98825ca1/SSEkow_Creature_4.jpg" data-mid="247279144" border="0" src="https://freight.cargo.site/w/1000/i/fbe09b4d2e403fd1d87d9e480c62deb498d45f0aecef5a73ae903dab98825ca1/SSEkow_Creature_4.jpg" /> Minifigure Fabrication&nbsp; I worked with the LEGO OLA 3D design team to create a Minifigure version of the artists. I sketched out their poses, wardrobe and props to create hi-res 3D visuals that were used throughout the exhibition space and other promotional content.&nbsp; <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d0fa12dbd043afdf28ecac355665fe047a8e1c6057d1aea497df5515cb82092b/Ekow_3D_Pose.png" data-mid="221099161" border="0" src="https://freight.cargo.site/w/1000/i/d0fa12dbd043afdf28ecac355665fe047a8e1c6057d1aea497df5515cb82092b/Ekow_3D_Pose.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a7c97a334fc514c003f868cabcd76da3fd425d453859129d876e87f62659ad08/Aurelia_3D_Poses.png" data-mid="221098569" border="0" src="https://freight.cargo.site/w/1000/i/a7c97a334fc514c003f868cabcd76da3fd425d453859129d876e87f62659ad08/Aurelia_3D_Poses.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/fc3b4c2f195e42835ff077923edbf38c4189ae84041887cff042c8915ecdfbff/Sarah_A_3D_Pose2.png" data-mid="221099163" border="0" src="https://freight.cargo.site/w/1000/i/fc3b4c2f195e42835ff077923edbf38c4189ae84041887cff042c8915ecdfbff/Sarah_A_3D_Pose2.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6b5187023abe8f2233283953d325768ba5110f248f104148240afeca0eeff98a/Fenway_3D_Pose.png" data-mid="221099178" border="0" src="https://freight.cargo.site/w/1000/i/6b5187023abe8f2233283953d325768ba5110f248f104148240afeca0eeff98a/Fenway_3D_Pose.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3dd6e1c08f9aef3b32262393c3a3100ce5c69b98b2c91eaf70837781c14c8093/Superpower-Studios_Sarah-Andelman-Minifigure_8K_RGB.jpg" data-mid="221133864" border="0" src="https://freight.cargo.site/w/1000/i/3dd6e1c08f9aef3b32262393c3a3100ce5c69b98b2c91eaf70837781c14c8093/Superpower-Studios_Sarah-Andelman-Minifigure_8K_RGB.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8882b71e173587dae91c398551da478879b38952fc2149a40dd8741e7e30de8a/Superpower-Studios_Aurelia-Durand-Minifigure_8K_RGB.jpg" data-mid="221133862" border="0" src="https://freight.cargo.site/w/1000/i/8882b71e173587dae91c398551da478879b38952fc2149a40dd8741e7e30de8a/Superpower-Studios_Aurelia-Durand-Minifigure_8K_RGB.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ed5e7a4051d1aad4f82bef8e1c2199c4ecbf2398dda4eb0dc89b8f156b045843/Superpower-Studios_Ekow-Nimako-Minifigure_8K_RGB.jpg" data-mid="221133865" border="0" src="https://freight.cargo.site/w/1000/i/ed5e7a4051d1aad4f82bef8e1c2199c4ecbf2398dda4eb0dc89b8f156b045843/Superpower-Studios_Ekow-Nimako-Minifigure_8K_RGB.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/070262f325beaefdc2510fe7e99a868486d3bd8c894b102258c8074c409d8998/Superpower-Studios_Chen-Fenwan-Minifigure_8K_RGB.jpg" data-mid="221133863" border="0" src="https://freight.cargo.site/w/1000/i/070262f325beaefdc2510fe7e99a868486d3bd8c894b102258c8074c409d8998/Superpower-Studios_Chen-Fenwan-Minifigure_8K_RGB.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f46a40e36feeb429f9a6269264bed80a819589c1e470be2087858664b5a3a479/SS_3.jpg" data-mid="221105438" border="0" src="https://freight.cargo.site/w/1000/i/f46a40e36feeb429f9a6269264bed80a819589c1e470be2087858664b5a3a479/SS_3.jpg" /> Visual Identity I worked with the OLA design team to create a fun, playful visual identity that encouraged kids to use their superpower of play, whilst remaining rooted in the LEGO brand. Using the LEGO brick Clutch System, a graphic representation of the LEGO product, we created a suite of graphics that were used across the exhibition itself, the building exterior and event promotion on digital platforms.&nbsp; <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7ae5fc101b602f8c91129e82648b63c7c12c0e4be5446dd9a37c1b5b9db71e25/LEGO-SEPT-20241225_GROUP_retouch.jpg" data-mid="219923948" border="0" src="https://freight.cargo.site/w/1000/i/7ae5fc101b602f8c91129e82648b63c7c12c0e4be5446dd9a37c1b5b9db71e25/LEGO-SEPT-20241225_GROUP_retouch.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b3fc2f828c77cdc4b0a69d0399e38142619ae8a2da3b32dfac77998625f1e10f/9_16_CHEN_WHITE.jpg" data-mid="247279481" border="0" src="https://freight.cargo.site/w/1000/i/b3fc2f828c77cdc4b0a69d0399e38142619ae8a2da3b32dfac77998625f1e10f/9_16_CHEN_WHITE.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/be2709026bc057fb5c1af65b1550a79f16e1e0bc808b870de88938871bf22e52/9_16_EKOW_WHITE.jpg" data-mid="247279482" border="0" src="https://freight.cargo.site/w/1000/i/be2709026bc057fb5c1af65b1550a79f16e1e0bc808b870de88938871bf22e52/9_16_EKOW_WHITE.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7633eb5c09ed72c75968e5f85378c15616bf87924b1e04b4ed5a3a89c6aefec2/9-16_AURELIA_INVERT.jpg" data-mid="247279483" border="0" src="https://freight.cargo.site/w/1000/i/7633eb5c09ed72c75968e5f85378c15616bf87924b1e04b4ed5a3a89c6aefec2/9-16_AURELIA_INVERT.jpg" /> <img width="2698" height="3000" width_o="2698" height_o="3000" data-src="https://freight.cargo.site/t/original/i/82de7016f56c972a7fa216ea8c078f06b72d3a239a51d5158c54124793026b59/Poster.jpg" data-mid="247279652" border="0" src="https://freight.cargo.site/w/1000/i/82de7016f56c972a7fa216ea8c078f06b72d3a239a51d5158c54124793026b59/Poster.jpg" /> https://robbiegraham.co.uk/LEGO-Dreamzzz-Launch Fri, 24 Mar 2023 23:34:28 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-Dreamzzz-Launch LEGO Dreamzzz Launch&nbsp; &nbsp;<img width="1920" height="1031" width_o="1920" height_o="1031" data-src="https://freight.cargo.site/t/original/i/214eafb9c335420203a1cb00b661b5bb0cc887ec9af3869556e77cc82c4b96d8/Dreamzzz_Banner_Website2.jpg" data-mid="179651448" border="0" src="https://freight.cargo.site/w/1000/i/214eafb9c335420203a1cb00b661b5bb0cc887ec9af3869556e77cc82c4b96d8/Dreamzzz_Banner_Website2.jpg" /> Dreamzzz is the latest entertainment IP from LEGO. My brief was to create a big launch announcemnet for a new animated TV series and to get parents and kids between 7-11 to watch the show.&nbsp; The story follows a group of children who can access a Dream World when they fall asleep. They must learn to master this environment and protect it from an evil Nightmare King and his army.&nbsp; The campaign idea uses the charatcter’s sidekicks (called Dream Creatures) to stage a mass breakout from the Dream World into our reality.&nbsp; I worked with the team at LEGO to realise the campaign from conception to production and delivery of 3 bespoke anamorphic 3D billboards, a 60s content film and 4 x 10s&nbsp; social teasers, along with a whole toolkit of trailers and content for LEGO markets around the world.&nbsp; Concept:&nbsp; LEGO OLA London&nbsp; Creative Production Partners: Amplify Billboard Animation: Inertia Film Production: Private Island Director: Chris Boyle Billboard Breakout We took over anamorphic billboard sites to create 3D posters in Picaddilly, London, Times Square, New York &amp; Shinjuku, Tokyo. Each billboard site features a different creature with a bespoke execution. There is a connected narrative across each site. The three Dream Creatures emerge from the Dream Realm via portal doors, then escape into the real world by breaking out of the billboard. This starts an activation for kids to hunt for the Dream Creatures across LEGO owned media. Piccadilly Circus, London.&nbsp; Times Square, New York.&nbsp; Shinjuku, Tokyo.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9dfe88e47838e4040bb424646895031095ed32005dfada40a20aa40cd1a495d0/01_Storyboards_Zblob.jpg" data-mid="179695991" border="0" src="https://freight.cargo.site/w/1000/i/9dfe88e47838e4040bb424646895031095ed32005dfada40a20aa40cd1a495d0/01_Storyboards_Zblob.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/020e4f8d088046214000c34f733d7caa79367a9e7c31c6fe6e4612257940929a/01_Storyboards_Zian.jpg" data-mid="179695993" border="0" src="https://freight.cargo.site/w/1000/i/020e4f8d088046214000c34f733d7caa79367a9e7c31c6fe6e4612257940929a/01_Storyboards_Zian.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/154a093e24bc7d296cd0f89cd859377260dc44cedea46d2cb5e4c361e67e1787/01_Storyboards_Croc.jpg" data-mid="179695989" border="0" src="https://freight.cargo.site/w/1000/i/154a093e24bc7d296cd0f89cd859377260dc44cedea46d2cb5e4c361e67e1787/01_Storyboards_Croc.jpg" /> My storyboards for the sequences.&nbsp; Hunt for the Dream Creatures Content Film &nbsp; A 60s content film released accompanied the billboards, urging kids to start their search for the Dream Creatures across LEGO.com. Social Teasers&nbsp; A set of teasers were released on LEGO socialchannels and paid media. The Dream Creatures are sghted around the globe, as if they were documented in the wild.&nbsp; Character Posts&nbsp; A selection of social posts which I created with the LEGO OLA design team. These were shared on socials by the voice over talent.&nbsp; https://robbiegraham.co.uk/ANNA-Money-Launch Wed, 16 Feb 2022 23:21:54 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/ANNA-Money-Launch ANNA Money Launch Campaign Launch campaign for Absolutely No-Nonsense Admin (ANNA), the account and app aimed at freelancers working in the creative industry that helps UK businesses simplify their bookkeeping.&nbsp;ANNA needed a way to stand out in a competetive financial services market, so I saw an opportunity to create a disruptive campaign that celebrates the brand’s cat mascot and modern business owners. The app miaows when you use it, so it felt fitting to appeal to the quirky tone of the brand by presenting business owners as affable cats on their daily grind, with ANNA at the heart of it.&nbsp; I acted as creative lead alongside Food Art &amp; Technology to pitch various campaign ideas to the client and saw the project through from concept to the production and delivery of TV, social and radio.&nbsp; 30” TVC Director: Alexsandra Kingo Production Company: Untold Agency: FOOD Arts &amp; Technology 10” Social 30” Radio Robbie Graham · ANNA - 30s - Radio Set Design &amp; Art Direction <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d94ba281cbef3664a188ebee371f996c4d75a7d2431e24effe7ea6565cea67c/ANNA_Set_BrandingJERKFISH1.jpg" data-mid="140964135" border="0" src="https://freight.cargo.site/w/1000/i/1d94ba281cbef3664a188ebee371f996c4d75a7d2431e24effe7ea6565cea67c/ANNA_Set_BrandingJERKFISH1.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/904ef278592f3ff240a5ef363c85622c2d911a9c9b90cc54c79a0509cd4d7d43/Signwriting.gif" data-mid="136290307" border="0" src="https://freight.cargo.site/w/1000/i/904ef278592f3ff240a5ef363c85622c2d911a9c9b90cc54c79a0509cd4d7d43/Signwriting.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8bf43b323c25d74585386a2b2634421dd5cf481d41227a032462adaa03502d86/ANNA_Set_BrandingJERKFISH2.jpg" data-mid="140964134" border="0" src="https://freight.cargo.site/w/1000/i/8bf43b323c25d74585386a2b2634421dd5cf481d41227a032462adaa03502d86/ANNA_Set_BrandingJERKFISH2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c331f476b0b1908134f02a840d430be56f46dfd00fafaa0a939032d4ff0ca81/ANNA_Set_BrandingJERKFISH3.jpg" data-mid="140964133" border="0" src="https://freight.cargo.site/w/1000/i/3c331f476b0b1908134f02a840d430be56f46dfd00fafaa0a939032d4ff0ca81/ANNA_Set_BrandingJERKFISH3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d5c40d1bc59ff49a5883f006c68b99083db18dc7b0dd3a31eb8d74ee224dd43/ANNA_Set_BrandingKAT1.jpg" data-mid="140964132" border="0" src="https://freight.cargo.site/w/1000/i/9d5c40d1bc59ff49a5883f006c68b99083db18dc7b0dd3a31eb8d74ee224dd43/ANNA_Set_BrandingKAT1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfe021928c1bf38972f0cf08760beed9734e5250aead433ccddc7a63ff509aa6/ANNA_Set_BrandingKAT2.jpg" data-mid="140964131" border="0" src="https://freight.cargo.site/w/1000/i/dfe021928c1bf38972f0cf08760beed9734e5250aead433ccddc7a63ff509aa6/ANNA_Set_BrandingKAT2.jpg" /> https://robbiegraham.co.uk/Siemens Mon, 21 Aug 2017 13:58:31 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/Siemens Siemens Employer Brand&nbsp; Siemens make the technologies that make cities smarter, revolutionize design and manufacturing and build infrastructure for entire countries. It’s their people who make all of this happen. In a world of networked, hyper-connected talent Siemens need their people to be their voice.&nbsp; With the team at R/GA I developed a new employer brand program for Siemens, starting an internal conversation with their employees about what it’s like to be a part of the organisation in order to crystalise their culture and attract the future talent.&nbsp; We Are Future Makers 360˚ VR Content Series&nbsp; We kicked off the new employee program with the launch of 360 VR content series, 'We Are Future Makers', documenting the lives of real people at Siemens. Using 360 film, anyone can transport themselves into the lives of others across their network. We get the individuals perspective on what it's like to work at Siemens and each film poses a different question for further internal discussion and activation: “How can we prepare the next generation of engineers?” or “How will digitalization change the way we work together?” The films are best viewed with a Google Cardboard, VR headset or on your mobile to get the full immersive experience.&nbsp; Director: Jurian Booij Production Company: RSA Films My storyboards for the films <img width="1920" height="1372" width_o="1920" height_o="1372" data-src="https://freight.cargo.site/t/original/i/d12a81bd010612f6eda29e91ed77ef25067c3d8955161b3797f46cac568c3bf5/Board3.jpg" data-mid="86984315" border="0" src="https://freight.cargo.site/w/1000/i/d12a81bd010612f6eda29e91ed77ef25067c3d8955161b3797f46cac568c3bf5/Board3.jpg" /> <img width="1920" height="1372" width_o="1920" height_o="1372" data-src="https://freight.cargo.site/t/original/i/c96c7459a5403b17acb6aca87b8eb21128dd52e0130c3fb3a07b0d07db9b8022/Board4.jpg" data-mid="86984314" border="0" src="https://freight.cargo.site/w/1000/i/c96c7459a5403b17acb6aca87b8eb21128dd52e0130c3fb3a07b0d07db9b8022/Board4.jpg" /> We Are Future Makers App We developed the Siemens 360 app to house both the launch films and ongoing Siemens employer brand content. The app will become part of a long-term platform, offering a window into Siemens global network for their employees and potential talent, who will be able to connect with life at Siemens through the app’s channel.&nbsp;It hosts content documenting and sharing an entire global program of events, talks and happenings. Everything from engineering challenges and hackathons to job swap programs, grad initiatives and employee awards for outstanding achievements. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5daa6d8404179d450df7a2b46282bfa81d4e447481df44038bfc48c610702ef/Siemens_Future_Makers_App4.jpg" data-mid="23107955" border="0" src="https://freight.cargo.site/w/1000/i/b5daa6d8404179d450df7a2b46282bfa81d4e447481df44038bfc48c610702ef/Siemens_Future_Makers_App4.jpg" /> We Are Future Makers Cardboard Viewer To create a buzz and cut through the usual office channels of communication, every employee was given their own Siemens branded cardboard viewer on the day of launch to watch the films and content through the app. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97e3319505fc98116878b3345ee4131de12aace0842a9578bd63e5b60e4e8aa6/Siemens_Future_Makers_Thumbnail_Cardboard.jpg" data-mid="23107956" border="0" src="https://freight.cargo.site/w/1000/i/97e3319505fc98116878b3345ee4131de12aace0842a9578bd63e5b60e4e8aa6/Siemens_Future_Makers_Thumbnail_Cardboard.jpg" /> Launch Day&nbsp; In bigger Siemens hubs we hosted premieres with an immersive 360 dome theatre. In offices, employees will each receive cardboards and learn more about the new program from ambassadors and installation experiences. <img width="1920" height="553" width_o="1920" height_o="553" data-src="https://freight.cargo.site/t/original/i/84b6c1edf744ebe67232cd9279182c1aade3c581eb56ae8a5b899f4858d2a904/Dome_Premiere.jpg" data-mid="86903289" border="0" src="https://freight.cargo.site/w/1000/i/84b6c1edf744ebe67232cd9279182c1aade3c581eb56ae8a5b899f4858d2a904/Dome_Premiere.jpg" /><img width="1920" height="823" width_o="1920" height_o="823" data-src="https://freight.cargo.site/t/original/i/45dfabf168786f8a659f83942304222ab179fbb7108d9a47771faf574ad45046/SIEMENS_EB-360-LAUNCH_BANNERS_01-Recovered-Recovered.jpg" data-mid="88473876" border="0" src="https://freight.cargo.site/w/1000/i/45dfabf168786f8a659f83942304222ab179fbb7108d9a47771faf574ad45046/SIEMENS_EB-360-LAUNCH_BANNERS_01-Recovered-Recovered.jpg" /> Siemens Employer Brand&nbsp; I worked with the team at R/GA to define the photography guidelines, look and feel and brand guidelines for the Siemens Employer Brand. The visual identity system focussed on a simple graphic style that aligned with the strategy of starting conversations within the organisation. The communications aimed to inspire teammates around the network and transport future talent into the exciting world of engineering.&nbsp; <img width="1278" height="2160" width_o="1278" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d42c18f9161d5386f086846bda4b129d94e77ea096f6a562c7f4ded88f8eecff/20170119_Siemens_EB_RGA_NickLaw-1.0031.jpg" data-mid="33047854" border="0" src="https://freight.cargo.site/w/1000/i/d42c18f9161d5386f086846bda4b129d94e77ea096f6a562c7f4ded88f8eecff/20170119_Siemens_EB_RGA_NickLaw-1.0031.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1786a3fa9c25a16eedcb60b3ca3eca9d0fe86c13daece0ddee018a06df3adaca/SIEMENS_SMC-POSTERS_6.jpg" data-mid="86951218" border="0" src="https://freight.cargo.site/w/1000/i/1786a3fa9c25a16eedcb60b3ca3eca9d0fe86c13daece0ddee018a06df3adaca/SIEMENS_SMC-POSTERS_6.jpg" /> https://robbiegraham.co.uk/LEGO-x-Olympics Tue, 15 Oct 2024 21:34:11 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-x-Olympics LEGO x Olympics &nbsp;&nbsp; LEGO wanted to celebrate the Olympic Games in Paris 2024. We picked a range of differnet Olympic sports to create playful, reactive social content. My role as Creative Specialist involved concepting, storyboarding, art directing and overseeing production of stop motion films and influencer photography.&nbsp; Concept &amp; Design: LEGO OLA London Stop Motion Animation: A&amp;C Photography: Stuck In Plastic <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5c626ab141f8265b766936cb29761a74a92dc6fc2af60324c9e9804ebd384525/TTennis-Right-4x5.jpg" data-mid="219808002" border="0" src="https://freight.cargo.site/w/1000/i/5c626ab141f8265b766936cb29761a74a92dc6fc2af60324c9e9804ebd384525/TTennis-Right-4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b45138affe253e6c6e5c0d8cbda3dc557850579ed8d935ebefddd8f0dcee251b/TTennis-Left-4x5.jpg" data-mid="219808003" border="0" src="https://freight.cargo.site/w/1000/i/b45138affe253e6c6e5c0d8cbda3dc557850579ed8d935ebefddd8f0dcee251b/TTennis-Left-4x5.jpg" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/29d2a6a2df8f50e3ffb9eaef5f35992f7ff19696300e86115ae15c8d0c280a0d/Relay_4x5_03.jpg" data-mid="219808014" border="0" src="https://freight.cargo.site/w/1000/i/29d2a6a2df8f50e3ffb9eaef5f35992f7ff19696300e86115ae15c8d0c280a0d/Relay_4x5_03.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/132aa8a27233893ab2276df43b7e3c17fed789de8f298267a3db28a21da8031b/Relay_4x5_01.jpg" data-mid="219808016" border="0" src="https://freight.cargo.site/w/1000/i/132aa8a27233893ab2276df43b7e3c17fed789de8f298267a3db28a21da8031b/Relay_4x5_01.jpg" /> <img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/822a1172b371897cf7f46a180e8fa96d87137c3a9166c1dd6cec510685048084/Relay_4x5_04.jpg" data-mid="219808013" border="0" src="https://freight.cargo.site/w/1000/i/822a1172b371897cf7f46a180e8fa96d87137c3a9166c1dd6cec510685048084/Relay_4x5_04.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7534d13e80dc04f17569b9b18096dcb18e9166c475c9a50ba13709b864f0068d/Relay_4x5_02.jpg" data-mid="219808015" border="0" src="https://freight.cargo.site/w/1000/i/7534d13e80dc04f17569b9b18096dcb18e9166c475c9a50ba13709b864f0068d/Relay_4x5_02.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/53c1d108efcf0694c0384361aac5451ff87bf0bf3e0e203d3129128113f238a3/Diving_4x5.jpg" data-mid="219808017" border="0" src="https://freight.cargo.site/w/1000/i/53c1d108efcf0694c0384361aac5451ff87bf0bf3e0e203d3129128113f238a3/Diving_4x5.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/58c44795469056ebfa13cdc14c5c30ab7745dace8f33f2c7735befbc66555489/Volley_4x5.jpg" data-mid="219808006" border="0" src="https://freight.cargo.site/w/1000/i/58c44795469056ebfa13cdc14c5c30ab7745dace8f33f2c7735befbc66555489/Volley_4x5.jpg" /> https://robbiegraham.co.uk/The-World-In-Roger-s-Beard Fri, 02 Oct 2015 14:42:05 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/The-World-In-Roger-s-Beard The World In Roger’s Beard&nbsp; Salty old seadog, Roger has travelled the world collecting creatures in his beard. With all who dwell inside, it’s become quite a hullabaloo! So much so, that Roger has decided it’s time for some peace and quiet. But what is a peaceful life without a few penguins, turtles, platypuses and other extraordinary friends to share it with? I illustrated this children’s picture book and self published it on Amazon with my good friend Anna Sweet. You can buy a copy of the book&nbsp;here&nbsp; <img width="1920" height="1346" width_o="1920" height_o="1346" data-src="https://freight.cargo.site/t/original/i/c0a07926bba73bb342cbb84b1153b1636b880f508c48888c8b96a20746484386/Hardcover_2500px_4.jpg" data-mid="116610321" border="0" src="https://freight.cargo.site/w/1000/i/c0a07926bba73bb342cbb84b1153b1636b880f508c48888c8b96a20746484386/Hardcover_2500px_4.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f079967f5684ff365fd2f43b2ef87fd4cb023d40e72c03ec14ad3a10a6de19b3/TWRB_WEB.jpg" data-mid="92021975" border="0" src="https://freight.cargo.site/w/1000/i/f079967f5684ff365fd2f43b2ef87fd4cb023d40e72c03ec14ad3a10a6de19b3/TWRB_WEB.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d00884b94807a589bb88bd6b847ed7e77c5bff8a593c10074438fd3efc3ddb71/TWIRB_EBOOK_LAYOUT04_CHIPS.jpg" data-mid="92022206" border="0" src="https://freight.cargo.site/w/1000/i/d00884b94807a589bb88bd6b847ed7e77c5bff8a593c10074438fd3efc3ddb71/TWIRB_EBOOK_LAYOUT04_CHIPS.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e0420ed1bd1e01e9d48d1039b1071c246da52d2db2fae5ebd5dc34cd8c9e3250/TWIRB_EBOOK_LAYOUT06_NOISES.jpg" data-mid="92022205" border="0" src="https://freight.cargo.site/w/1000/i/e0420ed1bd1e01e9d48d1039b1071c246da52d2db2fae5ebd5dc34cd8c9e3250/TWIRB_EBOOK_LAYOUT06_NOISES.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/caf43fd5504efbe944ad49f11d47732f23c1f3104be91a33943ec67cdadb184d/TWIRB_EBOOK_LAYOUT07_SMELLS.jpg" data-mid="92022204" border="0" src="https://freight.cargo.site/w/1000/i/caf43fd5504efbe944ad49f11d47732f23c1f3104be91a33943ec67cdadb184d/TWIRB_EBOOK_LAYOUT07_SMELLS.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dd9c5c5445c784b522b1905cacd95e316fcbe508fb66e01da387d7761b05dcc6/IMG_5282_lo.jpg" data-mid="76971463" border="0" src="https://freight.cargo.site/w/1000/i/dd9c5c5445c784b522b1905cacd95e316fcbe508fb66e01da387d7761b05dcc6/IMG_5282_lo.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b7924e545d6c87a7d3bf465137d0830c933c8b70287222257363e2d2efc8e15f/IMG_4794_lo.jpg" data-mid="76971464" border="0" src="https://freight.cargo.site/w/1000/i/b7924e545d6c87a7d3bf465137d0830c933c8b70287222257363e2d2efc8e15f/IMG_4794_lo.jpg" /><img width="1920" height="1234" width_o="1920" height_o="1234" data-src="https://freight.cargo.site/t/original/i/fa9f258502871dc3fbfa802110c67b38e4c9956cc7e6b8d2eb8121fe7aa67a03/TWIRB_BOOK_LAYOUT_210wx270h_Averia9.jpg" data-mid="116610578" border="0" src="https://freight.cargo.site/w/1000/i/fa9f258502871dc3fbfa802110c67b38e4c9956cc7e6b8d2eb8121fe7aa67a03/TWIRB_BOOK_LAYOUT_210wx270h_Averia9.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/35e1ba002a6adfae3b0f723fd610ec2daca6c17fc0aceda6ee016a80afa7584a/TWIRB_EBOOK_LAYOUT09_BATH.jpg" data-mid="92022202" border="0" src="https://freight.cargo.site/w/1000/i/35e1ba002a6adfae3b0f723fd610ec2daca6c17fc0aceda6ee016a80afa7584a/TWIRB_EBOOK_LAYOUT09_BATH.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4d676bc3d384480f4d94d65b4176b885cddbfa69b85a5d673bb54289453bad3e/TWIRB_EBOOK_LAYOUT10_BED.jpg" data-mid="92022200" border="0" src="https://freight.cargo.site/w/1000/i/4d676bc3d384480f4d94d65b4176b885cddbfa69b85a5d673bb54289453bad3e/TWIRB_EBOOK_LAYOUT10_BED.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/503109435ffe55a33f2554e23d3650463eafc9b05dc4419f1ed103b0494f752a/TWIRB_EBOOK_LAYOUT13_COMIC.jpg" data-mid="92022198" border="0" src="https://freight.cargo.site/w/1000/i/503109435ffe55a33f2554e23d3650463eafc9b05dc4419f1ed103b0494f752a/TWIRB_EBOOK_LAYOUT13_COMIC.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/357d5d7aebff197e70d4f928a1f7dfc136b67e154cb36259933ab4603013c41d/IMG_9545_lo.jpg" data-mid="76971563" border="0" src="https://freight.cargo.site/w/1000/i/357d5d7aebff197e70d4f928a1f7dfc136b67e154cb36259933ab4603013c41d/IMG_9545_lo.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/330595b0018c914730138ee10eee6dbeec5617cb887d1dc415f2ece051d70486/TWIRB_EBOOK_LAYOUT14_SHIP.jpg" data-mid="92022196" border="0" src="https://freight.cargo.site/w/1000/i/330595b0018c914730138ee10eee6dbeec5617cb887d1dc415f2ece051d70486/TWIRB_EBOOK_LAYOUT14_SHIP.jpg" /> https://robbiegraham.co.uk/LEGO-x-Star-Wars Sun, 03 Nov 2024 23:14:16 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-x-Star-Wars LEGO x Star Wars Flying With The Fetts LEGO is not just for kids, a large percentage of their products are targetted at AFOL’s (Adult Followers of LEGO) and this campaign aimed to appeal to hardcore Star Wars x LEGO fans. The brief was to promote Jango and Boba Fett’s Firespray Starship LEGO set and create a campaign that would live on LEGO’s owned social channels and at events like Comicon. In the Star Wars universe, Boba Fett is a mercenary bounty hunter - the most revered in the galaxy. His father is Jango Fett, which Boba was cloned from. Referencing their back story, we created a tongue in cheek parody of an 80’s family sitcom about their adventures through the galaxy, using their ship as the family home. We played on typical father/son moments and introduced the ship and its features as characters in the sitcom. Concept &amp; Design: LEGO OLA London Production: Gabha Studios Sound: &nbsp; 10 Days Poster Illustration: Joe Hogan Storyboards&nbsp; Some of examples of my conceptual storyboards for the animated film.&nbsp; <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c155cc94d846c89402a24688c7e4f3872782a151ca1f816668640a243228a573/Flying_With_The_Fetts_Storyboard3.jpg" data-mid="247226993" border="0" src="https://freight.cargo.site/w/1000/i/c155cc94d846c89402a24688c7e4f3872782a151ca1f816668640a243228a573/Flying_With_The_Fetts_Storyboard3.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/935fa7dcdb94bbe9667fb9b6d1857b580ee1e5a79696892560569bd5b8a38d44/Flying_With_The_Fetts_Storyboard4_2_2.gif" data-mid="247226996" border="0" src="https://freight.cargo.site/w/1000/i/935fa7dcdb94bbe9667fb9b6d1857b580ee1e5a79696892560569bd5b8a38d44/Flying_With_The_Fetts_Storyboard4_2_2.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6af86f9a97387457c8f1784ba522e6a5a863254ded99f743696d4f412f55dfb6/Flying_With_The_Fetts_Storyboard5.jpg" data-mid="247226999" border="0" src="https://freight.cargo.site/w/1000/i/6af86f9a97387457c8f1784ba522e6a5a863254ded99f743696d4f412f55dfb6/Flying_With_The_Fetts_Storyboard5.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/947d9658e500ac934c8d2225a9a0005ca4e9ff0e4165f9849602e70f3c09e77c/Flying_With_The_Fetts_Storyboard6_2.jpg" data-mid="247248925" border="0" src="https://freight.cargo.site/w/1000/i/947d9658e500ac934c8d2225a9a0005ca4e9ff0e4165f9849602e70f3c09e77c/Flying_With_The_Fetts_Storyboard6_2.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5e2cee18e0d7ae72128c4c1d668e5dd81d5d0b128964cd24ca62b57d002f3069/Flying_Fetts_-_Mug.gif" data-mid="247248927" border="0" src="https://freight.cargo.site/w/1000/i/5e2cee18e0d7ae72128c4c1d668e5dd81d5d0b128964cd24ca62b57d002f3069/Flying_Fetts_-_Mug.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cf9b56379f0c63cfef62dd07be6ad42d19127f9568b5769fb2c7120a1ae8725b/Flying_With_The_Fetts_Storyboard9.jpg" data-mid="247248937" border="0" src="https://freight.cargo.site/w/1000/i/cf9b56379f0c63cfef62dd07be6ad42d19127f9568b5769fb2c7120a1ae8725b/Flying_With_The_Fetts_Storyboard9.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6bd02aa141e0b4261a249214102346d530708389ab4fc0444004226867a6f803/Flying_With_The_Fetts_Storyboards11.gif" data-mid="247248940" border="0" src="https://freight.cargo.site/w/1000/i/6bd02aa141e0b4261a249214102346d530708389ab4fc0444004226867a6f803/Flying_With_The_Fetts_Storyboards11.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9f76e9f28244c73a0f50e70a28f9815cfa16cfd4f91c4da28e5fea9419514fd1/Flying_With_The_Fetts_Storyboard.jpg" data-mid="247248944" border="0" src="https://freight.cargo.site/w/1000/i/9f76e9f28244c73a0f50e70a28f9815cfa16cfd4f91c4da28e5fea9419514fd1/Flying_With_The_Fetts_Storyboard.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/85ff87d4502798d01318152d7e664ca19c47df4a6d56ad2f1cd852bbf4693946/FlyingFetts_-_Clones2.gif" data-mid="247248954" border="0" src="https://freight.cargo.site/w/1000/i/85ff87d4502798d01318152d7e664ca19c47df4a6d56ad2f1cd852bbf4693946/FlyingFetts_-_Clones2.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/631efafb9331a0b1a048e950fda2be95ff29352ca1366f3cb48da90eff2b0481/Flying_Fetts_-_Asteroids.gif" data-mid="247249045" border="0" src="https://freight.cargo.site/w/1000/i/631efafb9331a0b1a048e950fda2be95ff29352ca1366f3cb48da90eff2b0481/Flying_Fetts_-_Asteroids.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/96cbec070597f984ed79e10be7039128fa28e7b2fc8fdf0b5f33b0d2e2ab0f60/Flying_Fetts_-_Asteroids_Seismic.jpg" data-mid="247249046" border="0" src="https://freight.cargo.site/w/1000/i/96cbec070597f984ed79e10be7039128fa28e7b2fc8fdf0b5f33b0d2e2ab0f60/Flying_Fetts_-_Asteroids_Seismic.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a136232cd67e0114d3ca69a6de4cb399ef9c6acd7777500db6d8c686cf2d72fa/Flying_Fetts_packshot_.jpg" data-mid="247249070" border="0" src="https://freight.cargo.site/w/1000/i/a136232cd67e0114d3ca69a6de4cb399ef9c6acd7777500db6d8c686cf2d72fa/Flying_Fetts_packshot_.jpg" /> Visual Identity&nbsp; I worked with the OLA design team to create a visual identity for the fictional series, inspired by nostalgic 80’s TV title design.&nbsp; <img width="1386" height="849" width_o="1386" height_o="849" data-src="https://freight.cargo.site/t/original/i/0d2ce209e2ea2051113f39b642fb768e0884986ce49720c89fc59f20e82f83f8/Lockup_web.png" data-mid="247183358" border="0" src="https://freight.cargo.site/w/1000/i/0d2ce209e2ea2051113f39b642fb768e0884986ce49720c89fc59f20e82f83f8/Lockup_web.png" /> <img width="1386" height="849" width_o="1386" height_o="849" data-src="https://freight.cargo.site/t/original/i/4ae273c0e5704960b7e6e851dc2a5d83f5ab1d5f98147969c94ee215d369a2d2/Jango_Web.png" data-mid="247183357" border="0" src="https://freight.cargo.site/w/1000/i/4ae273c0e5704960b7e6e851dc2a5d83f5ab1d5f98147969c94ee215d369a2d2/Jango_Web.png" /> <img width="1386" height="849" width_o="1386" height_o="849" data-src="https://freight.cargo.site/t/original/i/ae7b30311a9e779cfd813f38363e0256b5401ee5395d348fed058c8a16bb7ca8/Seismic_web.png" data-mid="247183356" border="0" src="https://freight.cargo.site/w/1000/i/ae7b30311a9e779cfd813f38363e0256b5401ee5395d348fed058c8a16bb7ca8/Seismic_web.png" /> Limited Edition Poster To accompany the social content, we worked with illustrator Joe Hogan to develop a limited edition poster that would be given away at events like Comicon. We based the design on an old VHS tape as a nod to the original Star Wars films that ties in with the nostalgic feel of the campaign.&nbsp; <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3b088bc2c33b21912df8e10621361f1ef0c9055dfefa4de0eb59c4079f8e68d3/FlyingWithTheFetts_Final_Web.jpg" data-mid="247224015" border="0" src="https://freight.cargo.site/w/1000/i/3b088bc2c33b21912df8e10621361f1ef0c9055dfefa4de0eb59c4079f8e68d3/FlyingWithTheFetts_Final_Web.jpg" /> <img width="2396" height="3184" width_o="2396" height_o="3184" data-src="https://freight.cargo.site/t/original/i/24ffa98ead096b8cb7e772e9c0a8707a0d87f055cd76852278e0cdefe5708865/FlyingFetts_Poster3.jpg" data-mid="247183770" border="0" src="https://freight.cargo.site/w/1000/i/24ffa98ead096b8cb7e772e9c0a8707a0d87f055cd76852278e0cdefe5708865/FlyingFetts_Poster3.jpg" /> <img width="1500" height="2001" width_o="1500" height_o="2001" data-src="https://freight.cargo.site/t/original/i/2d5a753dc27d7fe8ee5aea4f12bf091bc73d9481a72c79bb24cb2d76ad667c49/Poster_Scamp_Web.jpg" data-mid="247224140" border="0" src="https://freight.cargo.site/w/1000/i/2d5a753dc27d7fe8ee5aea4f12bf091bc73d9481a72c79bb24cb2d76ad667c49/Poster_Scamp_Web.jpg" /> My poster sketch progression to brief the illustrator.&nbsp; Comicon Photo Booth Concept for a photo booth at Comicon.&nbsp;The artwork for the poster was split into layers to create a 3D Photo Booth that invited visitors to immerse themselves into the spoof sitcom. <img width="1000" height="1404" width_o="1000" height_o="1404" data-src="https://freight.cargo.site/t/original/i/32efc1003a604b677efea7cc1c1ba60290b069f15dc435e73b58246705d34aad/Photo_Opp.png" data-mid="247184020" border="0" src="https://freight.cargo.site/w/1000/i/32efc1003a604b677efea7cc1c1ba60290b069f15dc435e73b58246705d34aad/Photo_Opp.png" /> Bumper Sticker Pack&nbsp; Some of my sketches for a bumper sticker pack idea. These would be given away at Comicon and with every order of the LEGO Firespray set.&nbsp; <img width="1350" height="2024" width_o="1350" height_o="2024" data-src="https://freight.cargo.site/t/original/i/71e3510f795b8f834fb737a08a5221665e0faa5ebe78440ada3e60b41cd2741e/Sticker_Pack_Web.jpg" data-mid="247224479" border="0" src="https://freight.cargo.site/w/1000/i/71e3510f795b8f834fb737a08a5221665e0faa5ebe78440ada3e60b41cd2741e/Sticker_Pack_Web.jpg" /> <img width="3306" height="1775" width_o="3306" height_o="1775" data-src="https://freight.cargo.site/t/original/i/8dfdf6123685211cfa0342c1f5a6d601c1708a2d7bb7233934dedd173e754565/Bumper_Sticker_3.jpg" data-mid="247224505" border="0" src="https://freight.cargo.site/w/1000/i/8dfdf6123685211cfa0342c1f5a6d601c1708a2d7bb7233934dedd173e754565/Bumper_Sticker_3.jpg" /> <img width="4474" height="1778" width_o="4474" height_o="1778" data-src="https://freight.cargo.site/t/original/i/dc5f0aac3a4909d20f06f2aba9d58514ab11b8fdf9f0586a2c10228098990eb6/FWTF_STICKER_2.png" data-mid="247183847" border="0" src="https://freight.cargo.site/w/1000/i/dc5f0aac3a4909d20f06f2aba9d58514ab11b8fdf9f0586a2c10228098990eb6/FWTF_STICKER_2.png" /> <img width="3000" height="808" width_o="3000" height_o="808" data-src="https://freight.cargo.site/t/original/i/0004e01a6a4096c1d76b3f18d3980245acc33ab4614b6469ac47ddbf0a81dabf/Mgalactic_Highway_.png" data-mid="247183883" border="0" src="https://freight.cargo.site/w/1000/i/0004e01a6a4096c1d76b3f18d3980245acc33ab4614b6469ac47ddbf0a81dabf/Mgalactic_Highway_.png" /> <img width="1632" height="1570" width_o="1632" height_o="1570" data-src="https://freight.cargo.site/t/original/i/ed9a16a9edaf2b5ab979f28fc735678feb9fde9d76c6d2fd173b344c954b6196/Firesray_Sticker_Web.jpg" data-mid="247226843" border="0" src="https://freight.cargo.site/w/1000/i/ed9a16a9edaf2b5ab979f28fc735678feb9fde9d76c6d2fd173b344c954b6196/Firesray_Sticker_Web.jpg" /> <img width="2000" height="644" width_o="2000" height_o="644" data-src="https://freight.cargo.site/t/original/i/d46d76a71b8582cdc26d2ed39d00c6a70c90dba58cda9b2031cfe3fe3ab2c341/Bumper_Sticker_4_web.jpg" data-mid="247226402" border="0" src="https://freight.cargo.site/w/1000/i/d46d76a71b8582cdc26d2ed39d00c6a70c90dba58cda9b2031cfe3fe3ab2c341/Bumper_Sticker_4_web.jpg" /> <img width="2000" height="1389" width_o="2000" height_o="1389" data-src="https://freight.cargo.site/t/original/i/b82db44c7388885a08b8c4675883ca4da637606e9cb6f6fe68f8fd5d2d4b6245/Bumper_Sticker_1_Web.jpg" data-mid="247226892" border="0" src="https://freight.cargo.site/w/1000/i/b82db44c7388885a08b8c4675883ca4da637606e9cb6f6fe68f8fd5d2d4b6245/Bumper_Sticker_1_Web.jpg" /> <img width="1200" height="1342" width_o="1200" height_o="1342" data-src="https://freight.cargo.site/t/original/i/41ebe5f2d27ff998aae7286545ef25eec403dcd1e20257525d92c3c9030e9594/Bumper_Sticker_2_web.jpg" data-mid="247226942" border="0" src="https://freight.cargo.site/w/1000/i/41ebe5f2d27ff998aae7286545ef25eec403dcd1e20257525d92c3c9030e9594/Bumper_Sticker_2_web.jpg" /> https://robbiegraham.co.uk/I-M-NOT-MAD-Short-Film Fri, 28 Jul 2023 13:10:09 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/I-M-NOT-MAD-Short-Film I’M NOT MAD&nbsp; I worked on the graphic design and illustration for a short film called ‘I’M NOT MAD’ – a tale of infidelity and murder. The story revolves around a married couple who are both cheating on their monogamous partners.&nbsp; The design language aims to communicate the paranoia and suspiciousness between the partners.&nbsp; Written &amp; Created by: Nina Rubesa Director: Radfrod Nicholls Poster <img width="5031" height="7086" width_o="5031" height_o="7086" data-src="https://freight.cargo.site/t/original/i/ef0cff77aa5d47392c305c25974626e05f418f9706ecd970dee5eff16d0b1201/IM_NOT_MAD_A2_POSTER_V2-loLAYOUT.jpg" data-mid="187826997" border="0" src="https://freight.cargo.site/w/1000/i/ef0cff77aa5d47392c305c25974626e05f418f9706ecd970dee5eff16d0b1201/IM_NOT_MAD_A2_POSTER_V2-loLAYOUT.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/18e241b252f2e57e2a8fbb373beec74f9b3c9df96be40b5dd6c0d9d8edf076e0/IMNOTMAD_Poster_MockUp.jpg" data-mid="206093092" border="0" src="https://freight.cargo.site/w/1000/i/18e241b252f2e57e2a8fbb373beec74f9b3c9df96be40b5dd6c0d9d8edf076e0/IMNOTMAD_Poster_MockUp.jpg" /> Film Credits&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e52987658b4a65316885f56d1444499e95480881f1589d197ac7b67dc04829d4/IM_NOT_MAD_Full_Credits02_TITLE.jpg" data-mid="186345912" border="0" src="https://freight.cargo.site/w/1000/i/e52987658b4a65316885f56d1444499e95480881f1589d197ac7b67dc04829d4/IM_NOT_MAD_Full_Credits02_TITLE.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05575fea74e258ca670a16f5277583f972144ef9c3e2cc640fc0df7ecfde6ee0/IM_NOT_MAD_Full_Credits03_END_NINA.jpg" data-mid="186507958" border="0" src="https://freight.cargo.site/w/1000/i/05575fea74e258ca670a16f5277583f972144ef9c3e2cc640fc0df7ecfde6ee0/IM_NOT_MAD_Full_Credits03_END_NINA.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3dc148710167448c4a97a14c3c0014a0b99a6d8a48b78517550a1ccad507322/IM_NOT_MAD_Full_Credits04_END_RADFORD.jpg" data-mid="186507959" border="0" src="https://freight.cargo.site/w/1000/i/f3dc148710167448c4a97a14c3c0014a0b99a6d8a48b78517550a1ccad507322/IM_NOT_MAD_Full_Credits04_END_RADFORD.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64a8d1a8fee9e3391f5e5b0e252bcd01ceaae37fd7e30cefcf498b6a8018caeb/IM_NOT_MAD_Full_Credits06_END_CAST.jpg" data-mid="206090491" border="0" src="https://freight.cargo.site/w/1000/i/64a8d1a8fee9e3391f5e5b0e252bcd01ceaae37fd7e30cefcf498b6a8018caeb/IM_NOT_MAD_Full_Credits06_END_CAST.jpg" /> I’M NOT MAD Relationship Card Game&nbsp; To help promote the film, we created a relationship question game that you can play with your partner. The game encourages people to delve deeper into their relationship and form a stronger connection with each other. &nbsp; <img width="1854" height="1391" width_o="1854" height_o="1391" data-src="https://freight.cargo.site/t/original/i/ac7e4b2391ef15ac1a311703f5da151124bbec0350c0564c70e8c136e1c499bb/Free_Playing_Cards_Mockup_2.jpg" data-mid="247418515" border="0" src="https://freight.cargo.site/w/1000/i/ac7e4b2391ef15ac1a311703f5da151124bbec0350c0564c70e8c136e1c499bb/Free_Playing_Cards_Mockup_2.jpg" /> <img width="1854" height="1391" width_o="1854" height_o="1391" data-src="https://freight.cargo.site/t/original/i/c166e45deaa38de6e5d63279af45787db775e42b0af24a05fde2f95611379215/Free_Playing_Cards_Mockup_2_web.jpg" data-mid="247418514" border="0" src="https://freight.cargo.site/w/1000/i/c166e45deaa38de6e5d63279af45787db775e42b0af24a05fde2f95611379215/Free_Playing_Cards_Mockup_2_web.jpg" /> Social <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/153fd376368b0e85b45ec5ec2f449aeef425e96a0223284399ba0761638f3b83/916.jpg" data-mid="206093242" border="0" src="https://freight.cargo.site/w/1000/i/153fd376368b0e85b45ec5ec2f449aeef425e96a0223284399ba0761638f3b83/916.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6ad3160daacb8b4293b060b01b86653722c216615f956ced5283d1b835825661/916_2.jpg" data-mid="206093241" border="0" src="https://freight.cargo.site/w/1000/i/6ad3160daacb8b4293b060b01b86653722c216615f956ced5283d1b835825661/916_2.jpg" />