https://robbiegraham.co.uk Robbie Graham : Art Direction : Design : Illustration Wed, 16 Oct 2024 18:33:40 +0000 https://robbiegraham.co.uk en https://robbiegraham.co.uk/Index Mon, 13 Dec 2021 00:16:27 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/Index https://robbiegraham.co.uk/Footer-2 Tue, 28 Aug 2018 14:28:59 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/Footer-2 RGCCLTD Co No: 10776347Based in London, UK https://robbiegraham.co.uk/LEGO-Superpower-Studios Wed, 16 Oct 2024 18:33:40 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-Superpower-Studios <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c88fbbebf98e7e7f1efed5bcc9132ec8b3958663546b916068cbc7d6323d98f2/AID2405852P2WE_World-Play-Day-Paris_2024_PR-Hero-Static_Clean_6-9.png" data-mid="219849197" border="0" src="https://freight.cargo.site/w/1000/i/c88fbbebf98e7e7f1efed5bcc9132ec8b3958663546b916068cbc7d6323d98f2/AID2405852P2WE_World-Play-Day-Paris_2024_PR-Hero-Static_Clean_6-9.png" /> An art gallery that breaks all the rules Play is in decline and LEGO are on a mission to bring more of it to the world. To do this, the brand invited parents and kids to reconnect with their super power of play at Superpower Studios, an interactive art gallery where you can touch, create and rebuild the art. We collaborated with international artists Chen Fenwan, Aurélia Durand, Ekow Nimako and creative advisor, Sarah Andelmann to bring the space to life, ensuring play was at the heart of it. The exhibition was held in the Gaite Lyrique, a cool cultural centre in the heart of Paris I worked alongside the artists to design the space and shape their ideas for the exhibition space and gallery exterior. My role involved creating a visual identity and making promotional content with the OLA team and overseeing production to deliver the event. Concepting &amp; Design: OLA (Our LEGO Agency) Production Partners: Exposure Fabricators: Firecracker &amp; Scruffy Dog Venue: Gaîté Lyrique <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1b9975c23947b00b0701b901b2daba90387aac7d37f7e56e8d06037de9222429/Superpower-Studios_Wordmark.gif" data-mid="221101101" border="0" src="https://freight.cargo.site/w/1000/i/1b9975c23947b00b0701b901b2daba90387aac7d37f7e56e8d06037de9222429/Superpower-Studios_Wordmark.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7ae5fc101b602f8c91129e82648b63c7c12c0e4be5446dd9a37c1b5b9db71e25/LEGO-SEPT-20241225_GROUP_retouch.jpg" data-mid="219923948" border="0" src="https://freight.cargo.site/w/1000/i/7ae5fc101b602f8c91129e82648b63c7c12c0e4be5446dd9a37c1b5b9db71e25/LEGO-SEPT-20241225_GROUP_retouch.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/72ec5d3c09af0aac2f5ba48bccda083f6d41a7c1ebf1496f03c76a7e2bb0ede0/SS_1.jpg" data-mid="221105440" border="0" src="https://freight.cargo.site/w/1000/i/72ec5d3c09af0aac2f5ba48bccda083f6d41a7c1ebf1496f03c76a7e2bb0ede0/SS_1.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c58d94f0c496f2a7e8d4eaa031012df1a91a11c8d123cf942342fee0f7a2126c/SS_2.jpg" data-mid="221105439" border="0" src="https://freight.cargo.site/w/1000/i/c58d94f0c496f2a7e8d4eaa031012df1a91a11c8d123cf942342fee0f7a2126c/SS_2.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f46a40e36feeb429f9a6269264bed80a819589c1e470be2087858664b5a3a479/SS_3.jpg" data-mid="221105438" border="0" src="https://freight.cargo.site/w/1000/i/f46a40e36feeb429f9a6269264bed80a819589c1e470be2087858664b5a3a479/SS_3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/167ec29d30ec8019e345776ded3e061c761cf78aa94cb18607a8ad2f1845e177/SS_4.jpg" data-mid="221105437" border="0" src="https://freight.cargo.site/w/1000/i/167ec29d30ec8019e345776ded3e061c761cf78aa94cb18607a8ad2f1845e177/SS_4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a96ab7378b46011abb62f155f908ce6d181c639dba71ab2330bdf89490a48d74/Exterior.jpg" data-mid="221134669" border="0" src="https://freight.cargo.site/w/1000/i/a96ab7378b46011abb62f155f908ce6d181c639dba71ab2330bdf89490a48d74/Exterior.jpg" /> <img width="3266" height="1931" width_o="3266" height_o="1931" data-src="https://freight.cargo.site/t/original/i/e82d0ee883bcd6f8881097e839eac8dbc14cfc6078b6b8c284c8fc1a4e774a2d/Paint_Kiosk-copy.jpg" data-mid="221134292" border="0" src="https://freight.cargo.site/w/1000/i/e82d0ee883bcd6f8881097e839eac8dbc14cfc6078b6b8c284c8fc1a4e774a2d/Paint_Kiosk-copy.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/79a97bb0708bfc945e997a1790aebab1b2aef7f97de22a44c2710130a563bae1/AURELIA3.jpg" data-mid="221105429" border="0" src="https://freight.cargo.site/w/1000/i/79a97bb0708bfc945e997a1790aebab1b2aef7f97de22a44c2710130a563bae1/AURELIA3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/34f663ad17f7bad36bf99bc34c4fbf3288840ac5a542fd53d752dd5ef48963d9/AURELIA4.jpg" data-mid="221105428" border="0" src="https://freight.cargo.site/w/1000/i/34f663ad17f7bad36bf99bc34c4fbf3288840ac5a542fd53d752dd5ef48963d9/AURELIA4.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/15530cad9f0be0282d7975ef24fbff7ec92d97b69e0b2d5d6b056dce38807495/AURELIA2.jpg" data-mid="221105430" border="0" src="https://freight.cargo.site/w/1000/i/15530cad9f0be0282d7975ef24fbff7ec92d97b69e0b2d5d6b056dce38807495/AURELIA2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bf27a804eab777a9de7894d19e311109db857490cd45906896fd0c09e44fc86/Portrait-Challenge0.gif" data-mid="221128605" border="0" src="https://freight.cargo.site/w/1000/i/3bf27a804eab777a9de7894d19e311109db857490cd45906896fd0c09e44fc86/Portrait-Challenge0.gif" />My storyboards for Aurélia’s Remix Room, an interactive room where you get to remix her artwork through touch screen table top challenges. We created 3 art and design focussed games&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3d1963cd1768cbaa81f15d80ba99408e0bfb414b2ad3f3730679a16d52c109e/Welcome.jpg" data-mid="221132094" border="0" src="https://freight.cargo.site/w/1000/i/d3d1963cd1768cbaa81f15d80ba99408e0bfb414b2ad3f3730679a16d52c109e/Welcome.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b69ae160037ac9d91ecbc1308be94a681d3385c24d90cdf0e8a53a1be745c59/Celebration-360.jpg" data-mid="221132091" border="0" src="https://freight.cargo.site/w/1000/i/5b69ae160037ac9d91ecbc1308be94a681d3385c24d90cdf0e8a53a1be745c59/Celebration-360.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/155bf96ca45060f9caaa3bccc1080df234cf41b31ada9d4b785ee9aeadd91940/Celebration.jpg" data-mid="221132093" border="0" src="https://freight.cargo.site/w/1000/i/155bf96ca45060f9caaa3bccc1080df234cf41b31ada9d4b785ee9aeadd91940/Celebration.jpg" /> <img width="1600" height="902" width_o="1600" height_o="902" data-src="https://freight.cargo.site/t/original/i/d1d27a27c343829b877595e5b1be45a5167bd36d88940d3983db685dae7027be/Aurelia_Room_KV.jpg" data-mid="221098579" border="0" src="https://freight.cargo.site/w/1000/i/d1d27a27c343829b877595e5b1be45a5167bd36d88940d3983db685dae7027be/Aurelia_Room_KV.jpg" /> We decided to make Aurélia a character who introduces the experience and guides kids through each of the challeneges.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87c604fcd54e335a28e69f5cafa959871388d0d13e6beb1c0872f86a3a5bdc81/Turntable-Remix1.gif" data-mid="221128606" border="0" src="https://freight.cargo.site/w/1000/i/87c604fcd54e335a28e69f5cafa959871388d0d13e6beb1c0872f86a3a5bdc81/Turntable-Remix1.gif" />A turntable based challenge where kids create their own phenakistiscopes by tapping to add shapes and marks to their designs.&nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02b7356f8517b93fd9f17477b8028b874c514a027fc345a93e96ec58993eeab5/AURELIA_TURNTABLE_DESIGNS-34.png" data-mid="221098655" border="0" src="https://freight.cargo.site/w/1000/i/02b7356f8517b93fd9f17477b8028b874c514a027fc345a93e96ec58993eeab5/AURELIA_TURNTABLE_DESIGNS-34.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba837db810b7af6df894be162e95966e8c858021fa1e71eb58c39fde130f8358/AURELIA_TURNTABLE_DESIGNS-35.png" data-mid="221098656" border="0" src="https://freight.cargo.site/w/1000/i/ba837db810b7af6df894be162e95966e8c858021fa1e71eb58c39fde130f8358/AURELIA_TURNTABLE_DESIGNS-35.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3b611659d1dd1c693c55c5c3154fe45a447d42286be24886abbfcd8a5ff77d1/AURELIA_TURNTABLE_DESIGNS-33.png" data-mid="221098654" border="0" src="https://freight.cargo.site/w/1000/i/f3b611659d1dd1c693c55c5c3154fe45a447d42286be24886abbfcd8a5ff77d1/AURELIA_TURNTABLE_DESIGNS-33.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6413213921b1796993cb74d77605b999d6c600765accd76f4c38ae21be4c1f7/AURELIA_TURNTABLE_DESIGNS-32.png" data-mid="221098653" border="0" src="https://freight.cargo.site/w/1000/i/c6413213921b1796993cb74d77605b999d6c600765accd76f4c38ae21be4c1f7/AURELIA_TURNTABLE_DESIGNS-32.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1b903d2335499e0ed98b99234ce560abe24cd611132f6388163ec91a2fc1be70/CHEN1.jpg" data-mid="221105436" border="0" src="https://freight.cargo.site/w/1000/i/1b903d2335499e0ed98b99234ce560abe24cd611132f6388163ec91a2fc1be70/CHEN1.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c82d32a0c1bfa83477ffb9fd77c71acaf502f0aca50879e61a8a7536cb153555/CHEN2.jpg" data-mid="221105435" border="0" src="https://freight.cargo.site/w/1000/i/c82d32a0c1bfa83477ffb9fd77c71acaf502f0aca50879e61a8a7536cb153555/CHEN2.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c619de70bddf9e397b4f46ae7142cbe0b4b270e70af5120d2f755530dc264c0f/CEHN3.jpg" data-mid="221105433" border="0" src="https://freight.cargo.site/w/1000/i/c619de70bddf9e397b4f46ae7142cbe0b4b270e70af5120d2f755530dc264c0f/CEHN3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a7503c913f5dbb01428989a8cc00307afd9690f19d64e4967671a286f565bd23/CHEN4.jpg" data-mid="221105432" border="0" src="https://freight.cargo.site/w/1000/i/a7503c913f5dbb01428989a8cc00307afd9690f19d64e4967671a286f565bd23/CHEN4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc83c4c37cdf40e815a5f0a318ccbef160d92178b2f531ca77a89a7351a51aae/chen_arms.jpg" data-mid="221134114" border="0" src="https://freight.cargo.site/w/1000/i/fc83c4c37cdf40e815a5f0a318ccbef160d92178b2f531ca77a89a7351a51aae/chen_arms.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd564588aa4feb92fafe1644e408a54cfd5699fad5a734542c1604f79a1a8895/chen_Tables.jpg" data-mid="221134115" border="0" src="https://freight.cargo.site/w/1000/i/cd564588aa4feb92fafe1644e408a54cfd5699fad5a734542c1604f79a1a8895/chen_Tables.jpg" /> My deisgns for the LEGO build tables in Fenwan’s space.&nbsp; <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c1db19a6e67344990aa4a08882610d4d086e630fe6cc4a3664293341dc7cf3c8/EKOW1.jpg" data-mid="221105427" border="0" src="https://freight.cargo.site/w/1000/i/c1db19a6e67344990aa4a08882610d4d086e630fe6cc4a3664293341dc7cf3c8/EKOW1.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9091bb76a698141ddd7e2f9a4918c3bb8f2e1ee105c7e2e6f35f9d18688bd125/EKOW3.jpg" data-mid="221105425" border="0" src="https://freight.cargo.site/w/1000/i/9091bb76a698141ddd7e2f9a4918c3bb8f2e1ee105c7e2e6f35f9d18688bd125/EKOW3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/14ba972e18cc408e935d017086d11f8db7c5b4523128ea37601a110dad111d1f/EKOW2.jpg" data-mid="221105426" border="0" src="https://freight.cargo.site/w/1000/i/14ba972e18cc408e935d017086d11f8db7c5b4523128ea37601a110dad111d1f/EKOW2.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d0fa12dbd043afdf28ecac355665fe047a8e1c6057d1aea497df5515cb82092b/Ekow_3D_Pose.png" data-mid="221099161" border="0" src="https://freight.cargo.site/w/1000/i/d0fa12dbd043afdf28ecac355665fe047a8e1c6057d1aea497df5515cb82092b/Ekow_3D_Pose.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a7c97a334fc514c003f868cabcd76da3fd425d453859129d876e87f62659ad08/Aurelia_3D_Poses.png" data-mid="221098569" border="0" src="https://freight.cargo.site/w/1000/i/a7c97a334fc514c003f868cabcd76da3fd425d453859129d876e87f62659ad08/Aurelia_3D_Poses.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/fc3b4c2f195e42835ff077923edbf38c4189ae84041887cff042c8915ecdfbff/Sarah_A_3D_Pose2.png" data-mid="221099163" border="0" src="https://freight.cargo.site/w/1000/i/fc3b4c2f195e42835ff077923edbf38c4189ae84041887cff042c8915ecdfbff/Sarah_A_3D_Pose2.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6b5187023abe8f2233283953d325768ba5110f248f104148240afeca0eeff98a/Fenway_3D_Pose.png" data-mid="221099178" border="0" src="https://freight.cargo.site/w/1000/i/6b5187023abe8f2233283953d325768ba5110f248f104148240afeca0eeff98a/Fenway_3D_Pose.png" /> As part of the visual identity, we designed LEGO Minifigure versions of our contributing artists. These are some of my sketches which were then created as 3D designs. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3dd6e1c08f9aef3b32262393c3a3100ce5c69b98b2c91eaf70837781c14c8093/Superpower-Studios_Sarah-Andelman-Minifigure_8K_RGB.jpg" data-mid="221133864" border="0" src="https://freight.cargo.site/w/1000/i/3dd6e1c08f9aef3b32262393c3a3100ce5c69b98b2c91eaf70837781c14c8093/Superpower-Studios_Sarah-Andelman-Minifigure_8K_RGB.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8882b71e173587dae91c398551da478879b38952fc2149a40dd8741e7e30de8a/Superpower-Studios_Aurelia-Durand-Minifigure_8K_RGB.jpg" data-mid="221133862" border="0" src="https://freight.cargo.site/w/1000/i/8882b71e173587dae91c398551da478879b38952fc2149a40dd8741e7e30de8a/Superpower-Studios_Aurelia-Durand-Minifigure_8K_RGB.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ed5e7a4051d1aad4f82bef8e1c2199c4ecbf2398dda4eb0dc89b8f156b045843/Superpower-Studios_Ekow-Nimako-Minifigure_8K_RGB.jpg" data-mid="221133865" border="0" src="https://freight.cargo.site/w/1000/i/ed5e7a4051d1aad4f82bef8e1c2199c4ecbf2398dda4eb0dc89b8f156b045843/Superpower-Studios_Ekow-Nimako-Minifigure_8K_RGB.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/070262f325beaefdc2510fe7e99a868486d3bd8c894b102258c8074c409d8998/Superpower-Studios_Chen-Fenwan-Minifigure_8K_RGB.jpg" data-mid="221133863" border="0" src="https://freight.cargo.site/w/1000/i/070262f325beaefdc2510fe7e99a868486d3bd8c894b102258c8074c409d8998/Superpower-Studios_Chen-Fenwan-Minifigure_8K_RGB.jpg" /> https://robbiegraham.co.uk/LEGO-Dreamzzz-Launch Fri, 24 Mar 2023 23:34:28 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-Dreamzzz-Launch LEGO Dreamzzz Launch&nbsp; &nbsp;<img width="1920" height="1031" width_o="1920" height_o="1031" data-src="https://freight.cargo.site/t/original/i/214eafb9c335420203a1cb00b661b5bb0cc887ec9af3869556e77cc82c4b96d8/Dreamzzz_Banner_Website2.jpg" data-mid="179651448" border="0" src="https://freight.cargo.site/w/1000/i/214eafb9c335420203a1cb00b661b5bb0cc887ec9af3869556e77cc82c4b96d8/Dreamzzz_Banner_Website2.jpg" /> Dreamzzz is the latest entertainment IP from LEGO. My brief was to create a big launch announcemnet for a new animated TV series and to get parents and kids between 7-11 to watch the show.&nbsp; The story follows a group of children who can access a Dream World when they fall asleep. They must learn to master this environment and protect it from an evil Nightmare King and his army.&nbsp; The campaign idea uses the charatcter’s sidekicks (called Dream Creatures) to stage a mass breakout from the Dream World into our reality.&nbsp; I worked with the team at LEGO to realise the campaign from conception to production and delivery of 3 bespoke anamorphic 3D billboards, a 60s content film and 4 x 10s&nbsp; social teasers, along with a whole toolkit of trailers and content for LEGO markets around the world.&nbsp; Creative Partners: Amplify Billboard Animation: Inertia Film Production: Private Island Director: Chris Boyle Billboard Breakout We took over anamorphic billboard sites to create 3D posters in Picaddilly, London, Times Square, New York &amp; Shinjuku, Tokyo. Each billboard site features a different creature with a bespoke execution. There is a connected narrative across each site. The three Dream Creatures emerge from the Dream Realm via portal doors, then escape into the real world by breaking out of the billboard. This starts an activation for kids to hunt for the Dream Creatures across LEGO owned media. Times Square, New York.&nbsp; Shinjuku, Tokyo.&nbsp; Piccadilly Circus, London.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9dfe88e47838e4040bb424646895031095ed32005dfada40a20aa40cd1a495d0/01_Storyboards_Zblob.jpg" data-mid="179695991" border="0" src="https://freight.cargo.site/w/1000/i/9dfe88e47838e4040bb424646895031095ed32005dfada40a20aa40cd1a495d0/01_Storyboards_Zblob.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/020e4f8d088046214000c34f733d7caa79367a9e7c31c6fe6e4612257940929a/01_Storyboards_Zian.jpg" data-mid="179695993" border="0" src="https://freight.cargo.site/w/1000/i/020e4f8d088046214000c34f733d7caa79367a9e7c31c6fe6e4612257940929a/01_Storyboards_Zian.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/154a093e24bc7d296cd0f89cd859377260dc44cedea46d2cb5e4c361e67e1787/01_Storyboards_Croc.jpg" data-mid="179695989" border="0" src="https://freight.cargo.site/w/1000/i/154a093e24bc7d296cd0f89cd859377260dc44cedea46d2cb5e4c361e67e1787/01_Storyboards_Croc.jpg" /> My storyboards for the sequences.&nbsp; Hunt for the Dream Creatures Content Film &nbsp; A 60s content film released accompanied the billboards, urging kids to start their search for the Dream Creatures across LEGO.com. Social Teasers&nbsp; A set of teasers were released on LEGO social channels and paid media. The Dream Creatures are sghted around the globe, as if they were documented in the wild.&nbsp; Character Posts&nbsp; A selection of social posts shared by the voice over talent.&nbsp; https://robbiegraham.co.uk/ANNA-Money-Launch Wed, 16 Feb 2022 23:21:54 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/ANNA-Money-Launch ANNA Money Launch Launch campaign for Absolutely No-Nonsense Admin (ANNA), the account and app that helps UK business owners simplify their bookkeeping.&nbsp;ANNA needed a way to stand out in a competetive financial services market, so I saw an opportunity to create a disruptive campaign that celebrates the brand’s mascot and modern business owners. The app miaows when you use it, so it felt fitting to appeal to the quirky tone of the brand by presenting business owners as affable cats on their daily grind, with ANNA at the heart of it.&nbsp; I acted as creative lead alongside Food Art &amp; Technology to pitch various campaign ideas to the client and saw the project through from concept to the production and delivery of TV, social and radio.&nbsp; Director: Alexsandra Kingo Production Company: Untold Agency: FOOD Arts &amp; Technology&nbsp; 30” TVC 10” Social 30” Radio Robbie Graham · ANNA - 30s - Radio Set Design &amp; Art Direction <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d94ba281cbef3664a188ebee371f996c4d75a7d2431e24effe7ea6565cea67c/ANNA_Set_BrandingJERKFISH1.jpg" data-mid="140964135" border="0" src="https://freight.cargo.site/w/1000/i/1d94ba281cbef3664a188ebee371f996c4d75a7d2431e24effe7ea6565cea67c/ANNA_Set_BrandingJERKFISH1.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/904ef278592f3ff240a5ef363c85622c2d911a9c9b90cc54c79a0509cd4d7d43/Signwriting.gif" data-mid="136290307" border="0" src="https://freight.cargo.site/w/1000/i/904ef278592f3ff240a5ef363c85622c2d911a9c9b90cc54c79a0509cd4d7d43/Signwriting.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8bf43b323c25d74585386a2b2634421dd5cf481d41227a032462adaa03502d86/ANNA_Set_BrandingJERKFISH2.jpg" data-mid="140964134" border="0" src="https://freight.cargo.site/w/1000/i/8bf43b323c25d74585386a2b2634421dd5cf481d41227a032462adaa03502d86/ANNA_Set_BrandingJERKFISH2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c331f476b0b1908134f02a840d430be56f46dfd00fafaa0a939032d4ff0ca81/ANNA_Set_BrandingJERKFISH3.jpg" data-mid="140964133" border="0" src="https://freight.cargo.site/w/1000/i/3c331f476b0b1908134f02a840d430be56f46dfd00fafaa0a939032d4ff0ca81/ANNA_Set_BrandingJERKFISH3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d5c40d1bc59ff49a5883f006c68b99083db18dc7b0dd3a31eb8d74ee224dd43/ANNA_Set_BrandingKAT1.jpg" data-mid="140964132" border="0" src="https://freight.cargo.site/w/1000/i/9d5c40d1bc59ff49a5883f006c68b99083db18dc7b0dd3a31eb8d74ee224dd43/ANNA_Set_BrandingKAT1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfe021928c1bf38972f0cf08760beed9734e5250aead433ccddc7a63ff509aa6/ANNA_Set_BrandingKAT2.jpg" data-mid="140964131" border="0" src="https://freight.cargo.site/w/1000/i/dfe021928c1bf38972f0cf08760beed9734e5250aead433ccddc7a63ff509aa6/ANNA_Set_BrandingKAT2.jpg" /> https://robbiegraham.co.uk/Siemens Mon, 21 Aug 2017 13:58:31 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/Siemens Siemens Employer Brand&nbsp; Siemens make the technologies that make cities smarter, revolutionize design and manufacturing and build infrastructure for entire countries. It’s their people who make all of this happen. In a world of networked, hyper-connected talent Siemens need their people to be their voice.&nbsp;With the team at R/GA I developed a new employer brand program for Siemens, starting an internal conversation with their employees about what it’s like to be a part of Siemens in order to crystalise their culture and attract the future talent.&nbsp; We Are Future Makers 360˚ Content Series&nbsp; We kicked off the new employee program with the launch of 360 content series, 'We Are Future Makers', documenting the lives of real people at Siemens. Using 360 film, anyone can transport themselves into the lives of others across their network. We get the individuals perspective on what it's like to work at Siemens and each film poses a different question for further internal discussion and activation: “How can we prepare the next generation of engineers?” or “How will digitalization change the way we work together?” The films are best viewed with a Google Cardboard, VR headset or on your mobile to get the full immersive experience.&nbsp; Director: Jurian Booij Production Company: RSA Films Some of my scamps for the 360 storyboards. <img width="1920" height="1372" width_o="1920" height_o="1372" data-src="https://freight.cargo.site/t/original/i/d12a81bd010612f6eda29e91ed77ef25067c3d8955161b3797f46cac568c3bf5/Board3.jpg" data-mid="86984315" border="0" src="https://freight.cargo.site/w/1000/i/d12a81bd010612f6eda29e91ed77ef25067c3d8955161b3797f46cac568c3bf5/Board3.jpg" /> <img width="1920" height="1372" width_o="1920" height_o="1372" data-src="https://freight.cargo.site/t/original/i/c96c7459a5403b17acb6aca87b8eb21128dd52e0130c3fb3a07b0d07db9b8022/Board4.jpg" data-mid="86984314" border="0" src="https://freight.cargo.site/w/1000/i/c96c7459a5403b17acb6aca87b8eb21128dd52e0130c3fb3a07b0d07db9b8022/Board4.jpg" /> We Are Future Makers App We developed the Siemens 360 app to house both the launch films and ongoing Siemens employer brand content. The app will become part of a long-term platform, offering a window into Siemens global network for their employees and potential talent, who will be able to connect with life at Siemens through the app’s channel.&nbsp;It hosts content documenting and sharing an entire global program of events, talks and happenings. Everything from engineering challenges and hackathons to job swap programs, grad initiatives and employee awards for outstanding achievements. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5daa6d8404179d450df7a2b46282bfa81d4e447481df44038bfc48c610702ef/Siemens_Future_Makers_App4.jpg" data-mid="23107955" border="0" src="https://freight.cargo.site/w/1000/i/b5daa6d8404179d450df7a2b46282bfa81d4e447481df44038bfc48c610702ef/Siemens_Future_Makers_App4.jpg" /> We Are Future Makers Cardboard Viewer To create a buzz and cut through the usual office channels of communication, every employee was given their own Siemens branded cardboard viewer on the day of launch to watch the films and content through the app. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97e3319505fc98116878b3345ee4131de12aace0842a9578bd63e5b60e4e8aa6/Siemens_Future_Makers_Thumbnail_Cardboard.jpg" data-mid="23107956" border="0" src="https://freight.cargo.site/w/1000/i/97e3319505fc98116878b3345ee4131de12aace0842a9578bd63e5b60e4e8aa6/Siemens_Future_Makers_Thumbnail_Cardboard.jpg" /> Launch Day&nbsp; In bigger Siemens hubs we hosted premieres with an immersive 360 dome theatre. In offices with wifi, employees will each receive cardboards and learn more about the new program from ambassadors and installation experiences. <img width="1920" height="553" width_o="1920" height_o="553" data-src="https://freight.cargo.site/t/original/i/84b6c1edf744ebe67232cd9279182c1aade3c581eb56ae8a5b899f4858d2a904/Dome_Premiere.jpg" data-mid="86903289" border="0" src="https://freight.cargo.site/w/1000/i/84b6c1edf744ebe67232cd9279182c1aade3c581eb56ae8a5b899f4858d2a904/Dome_Premiere.jpg" /><img width="1920" height="823" width_o="1920" height_o="823" data-src="https://freight.cargo.site/t/original/i/45dfabf168786f8a659f83942304222ab179fbb7108d9a47771faf574ad45046/SIEMENS_EB-360-LAUNCH_BANNERS_01-Recovered-Recovered.jpg" data-mid="88473876" border="0" src="https://freight.cargo.site/w/1000/i/45dfabf168786f8a659f83942304222ab179fbb7108d9a47771faf574ad45046/SIEMENS_EB-360-LAUNCH_BANNERS_01-Recovered-Recovered.jpg" /> Siemens Employer Brand&nbsp; I worked with the team at R/GA to define the photography guidelines, look and feel and brand guidelines for the Siemens Employer Brand. The visual identity system focussed on a simple graphic style that aligned with the strategy of starting conversations within the organisation. The communications aimed to inspire teammates around the network and transport future talent into the exciting world of engineering.&nbsp; <img width="1278" height="2160" width_o="1278" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d42c18f9161d5386f086846bda4b129d94e77ea096f6a562c7f4ded88f8eecff/20170119_Siemens_EB_RGA_NickLaw-1.0031.jpg" data-mid="33047854" border="0" src="https://freight.cargo.site/w/1000/i/d42c18f9161d5386f086846bda4b129d94e77ea096f6a562c7f4ded88f8eecff/20170119_Siemens_EB_RGA_NickLaw-1.0031.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1786a3fa9c25a16eedcb60b3ca3eca9d0fe86c13daece0ddee018a06df3adaca/SIEMENS_SMC-POSTERS_6.jpg" data-mid="86951218" border="0" src="https://freight.cargo.site/w/1000/i/1786a3fa9c25a16eedcb60b3ca3eca9d0fe86c13daece0ddee018a06df3adaca/SIEMENS_SMC-POSTERS_6.jpg" /> https://robbiegraham.co.uk/LEGO-x-Olympics Tue, 15 Oct 2024 21:34:11 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-x-Olympics LEGO x Olympics &nbsp;&nbsp; LEGO wanted to celebrate the Olympic Games in Paris 2024. We picked a range of differnet Olympic sports to create playful, reactive social content. My role as creative specialist involved concepting, storyboarding and overseeing production of stop motion films and influencer photography.&nbsp; Stop Motion Animation: A&amp;C Photography: Stuck In Plastic <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b45138affe253e6c6e5c0d8cbda3dc557850579ed8d935ebefddd8f0dcee251b/TTennis-Left-4x5.jpg" data-mid="219808003" border="0" src="https://freight.cargo.site/w/1000/i/b45138affe253e6c6e5c0d8cbda3dc557850579ed8d935ebefddd8f0dcee251b/TTennis-Left-4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/132aa8a27233893ab2276df43b7e3c17fed789de8f298267a3db28a21da8031b/Relay_4x5_01.jpg" data-mid="219808016" border="0" src="https://freight.cargo.site/w/1000/i/132aa8a27233893ab2276df43b7e3c17fed789de8f298267a3db28a21da8031b/Relay_4x5_01.jpg" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/29d2a6a2df8f50e3ffb9eaef5f35992f7ff19696300e86115ae15c8d0c280a0d/Relay_4x5_03.jpg" data-mid="219808014" border="0" src="https://freight.cargo.site/w/1000/i/29d2a6a2df8f50e3ffb9eaef5f35992f7ff19696300e86115ae15c8d0c280a0d/Relay_4x5_03.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4a4d80de7f449fc28488e4261d5e3e50e5153bf04e8bcafd5619950e2bbc6b7d/CHEF_01.jpg" data-mid="220005117" border="0" src="https://freight.cargo.site/w/1000/i/4a4d80de7f449fc28488e4261d5e3e50e5153bf04e8bcafd5619950e2bbc6b7d/CHEF_01.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b858a77e25c5a191dee7d05cfcddb3e231d9629aafbab4fcd0a9deca4812337e/Breakdancing1.jpg" data-mid="220005119" border="0" src="https://freight.cargo.site/w/1000/i/b858a77e25c5a191dee7d05cfcddb3e231d9629aafbab4fcd0a9deca4812337e/Breakdancing1.jpg" /><img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c56d62bbc3edb3b3ce582d1157a2528447b5f3a8ea11df6445c164add613b5c2/Breakdancing3.jpg" data-mid="220005121" border="0" src="https://freight.cargo.site/w/1000/i/c56d62bbc3edb3b3ce582d1157a2528447b5f3a8ea11df6445c164add613b5c2/Breakdancing3.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/9b2498360805d64c0fdac1815c273ab40f579708cee57c1c6aa07532cc09f2e7/Long_Jump_2_2.jpg" data-mid="220005096" border="0" src="https://freight.cargo.site/w/1000/i/9b2498360805d64c0fdac1815c273ab40f579708cee57c1c6aa07532cc09f2e7/Long_Jump_2_2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/53c1d108efcf0694c0384361aac5451ff87bf0bf3e0e203d3129128113f238a3/Diving_4x5.jpg" data-mid="219808017" border="0" src="https://freight.cargo.site/w/1000/i/53c1d108efcf0694c0384361aac5451ff87bf0bf3e0e203d3129128113f238a3/Diving_4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5c626ab141f8265b766936cb29761a74a92dc6fc2af60324c9e9804ebd384525/TTennis-Right-4x5.jpg" data-mid="219808002" border="0" src="https://freight.cargo.site/w/1000/i/5c626ab141f8265b766936cb29761a74a92dc6fc2af60324c9e9804ebd384525/TTennis-Right-4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7534d13e80dc04f17569b9b18096dcb18e9166c475c9a50ba13709b864f0068d/Relay_4x5_02.jpg" data-mid="219808015" border="0" src="https://freight.cargo.site/w/1000/i/7534d13e80dc04f17569b9b18096dcb18e9166c475c9a50ba13709b864f0068d/Relay_4x5_02.jpg" /> <img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/822a1172b371897cf7f46a180e8fa96d87137c3a9166c1dd6cec510685048084/Relay_4x5_04.jpg" data-mid="219808013" border="0" src="https://freight.cargo.site/w/1000/i/822a1172b371897cf7f46a180e8fa96d87137c3a9166c1dd6cec510685048084/Relay_4x5_04.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0254dfc0007c914fd31a6ff3206df413a14bfdec53288ce6bdbe99472379837f/CHEF_02.jpg" data-mid="220005118" border="0" src="https://freight.cargo.site/w/1000/i/0254dfc0007c914fd31a6ff3206df413a14bfdec53288ce6bdbe99472379837f/CHEF_02.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/330f465bbf46ea40189bc59262ec9608a720a61e8cc4109639e437326e1818a1/Breakdancing2.jpg" data-mid="220005120" border="0" src="https://freight.cargo.site/w/1000/i/330f465bbf46ea40189bc59262ec9608a720a61e8cc4109639e437326e1818a1/Breakdancing2.jpg" /><img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/870dd5d147add77f07870cc6f645fed90eb541650aecb38d0ce9f3dd954073e6/Breakdancing4.jpg" data-mid="220005122" border="0" src="https://freight.cargo.site/w/1000/i/870dd5d147add77f07870cc6f645fed90eb541650aecb38d0ce9f3dd954073e6/Breakdancing4.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/cefe1b05b18cdfd24623affea5c61c6e06c6fca2b5114ee9ed093c06784bd35e/Long_Jump_-copy.jpg" data-mid="220005094" border="0" src="https://freight.cargo.site/w/1000/i/cefe1b05b18cdfd24623affea5c61c6e06c6fca2b5114ee9ed093c06784bd35e/Long_Jump_-copy.jpg" /> https://robbiegraham.co.uk/The-World-In-Roger-s-Beard Fri, 02 Oct 2015 14:42:05 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/The-World-In-Roger-s-Beard The World In Roger’s Beard&nbsp; Salty old seadog, Roger has travelled the world collecting creatures in his beard. With all who dwell inside, it’s become quite a hullabaloo! So much so, that Roger has decided it’s time for some peace and quiet. But what is a peaceful life without a few penguins, turtles, platypuses and other extraordinary friends to share it with? I illustrated this children’s picture book and self published it on Amazon. You can buy a copy of the book&nbsp;here&nbsp; <img width="1920" height="1346" width_o="1920" height_o="1346" data-src="https://freight.cargo.site/t/original/i/c0a07926bba73bb342cbb84b1153b1636b880f508c48888c8b96a20746484386/Hardcover_2500px_4.jpg" data-mid="116610321" border="0" src="https://freight.cargo.site/w/1000/i/c0a07926bba73bb342cbb84b1153b1636b880f508c48888c8b96a20746484386/Hardcover_2500px_4.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f079967f5684ff365fd2f43b2ef87fd4cb023d40e72c03ec14ad3a10a6de19b3/TWRB_WEB.jpg" data-mid="92021975" border="0" src="https://freight.cargo.site/w/1000/i/f079967f5684ff365fd2f43b2ef87fd4cb023d40e72c03ec14ad3a10a6de19b3/TWRB_WEB.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d00884b94807a589bb88bd6b847ed7e77c5bff8a593c10074438fd3efc3ddb71/TWIRB_EBOOK_LAYOUT04_CHIPS.jpg" data-mid="92022206" border="0" src="https://freight.cargo.site/w/1000/i/d00884b94807a589bb88bd6b847ed7e77c5bff8a593c10074438fd3efc3ddb71/TWIRB_EBOOK_LAYOUT04_CHIPS.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e0420ed1bd1e01e9d48d1039b1071c246da52d2db2fae5ebd5dc34cd8c9e3250/TWIRB_EBOOK_LAYOUT06_NOISES.jpg" data-mid="92022205" border="0" src="https://freight.cargo.site/w/1000/i/e0420ed1bd1e01e9d48d1039b1071c246da52d2db2fae5ebd5dc34cd8c9e3250/TWIRB_EBOOK_LAYOUT06_NOISES.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/caf43fd5504efbe944ad49f11d47732f23c1f3104be91a33943ec67cdadb184d/TWIRB_EBOOK_LAYOUT07_SMELLS.jpg" data-mid="92022204" border="0" src="https://freight.cargo.site/w/1000/i/caf43fd5504efbe944ad49f11d47732f23c1f3104be91a33943ec67cdadb184d/TWIRB_EBOOK_LAYOUT07_SMELLS.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dd9c5c5445c784b522b1905cacd95e316fcbe508fb66e01da387d7761b05dcc6/IMG_5282_lo.jpg" data-mid="76971463" border="0" src="https://freight.cargo.site/w/1000/i/dd9c5c5445c784b522b1905cacd95e316fcbe508fb66e01da387d7761b05dcc6/IMG_5282_lo.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b7924e545d6c87a7d3bf465137d0830c933c8b70287222257363e2d2efc8e15f/IMG_4794_lo.jpg" data-mid="76971464" border="0" src="https://freight.cargo.site/w/1000/i/b7924e545d6c87a7d3bf465137d0830c933c8b70287222257363e2d2efc8e15f/IMG_4794_lo.jpg" /><img width="1920" height="1234" width_o="1920" height_o="1234" data-src="https://freight.cargo.site/t/original/i/fa9f258502871dc3fbfa802110c67b38e4c9956cc7e6b8d2eb8121fe7aa67a03/TWIRB_BOOK_LAYOUT_210wx270h_Averia9.jpg" data-mid="116610578" border="0" src="https://freight.cargo.site/w/1000/i/fa9f258502871dc3fbfa802110c67b38e4c9956cc7e6b8d2eb8121fe7aa67a03/TWIRB_BOOK_LAYOUT_210wx270h_Averia9.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/35e1ba002a6adfae3b0f723fd610ec2daca6c17fc0aceda6ee016a80afa7584a/TWIRB_EBOOK_LAYOUT09_BATH.jpg" data-mid="92022202" border="0" src="https://freight.cargo.site/w/1000/i/35e1ba002a6adfae3b0f723fd610ec2daca6c17fc0aceda6ee016a80afa7584a/TWIRB_EBOOK_LAYOUT09_BATH.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4d676bc3d384480f4d94d65b4176b885cddbfa69b85a5d673bb54289453bad3e/TWIRB_EBOOK_LAYOUT10_BED.jpg" data-mid="92022200" border="0" src="https://freight.cargo.site/w/1000/i/4d676bc3d384480f4d94d65b4176b885cddbfa69b85a5d673bb54289453bad3e/TWIRB_EBOOK_LAYOUT10_BED.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/503109435ffe55a33f2554e23d3650463eafc9b05dc4419f1ed103b0494f752a/TWIRB_EBOOK_LAYOUT13_COMIC.jpg" data-mid="92022198" border="0" src="https://freight.cargo.site/w/1000/i/503109435ffe55a33f2554e23d3650463eafc9b05dc4419f1ed103b0494f752a/TWIRB_EBOOK_LAYOUT13_COMIC.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/357d5d7aebff197e70d4f928a1f7dfc136b67e154cb36259933ab4603013c41d/IMG_9545_lo.jpg" data-mid="76971563" border="0" src="https://freight.cargo.site/w/1000/i/357d5d7aebff197e70d4f928a1f7dfc136b67e154cb36259933ab4603013c41d/IMG_9545_lo.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/330595b0018c914730138ee10eee6dbeec5617cb887d1dc415f2ece051d70486/TWIRB_EBOOK_LAYOUT14_SHIP.jpg" data-mid="92022196" border="0" src="https://freight.cargo.site/w/1000/i/330595b0018c914730138ee10eee6dbeec5617cb887d1dc415f2ece051d70486/TWIRB_EBOOK_LAYOUT14_SHIP.jpg" /> https://robbiegraham.co.uk/LEGO-Build-Talk Wed, 24 Aug 2022 12:26:05 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/LEGO-Build-Talk LEGO Build &amp; Talk &nbsp;&nbsp; Build &amp; Talk aims to start the converstaion about online safety and wellbeing between parents and their children. This free online resource is a series of interactive stories that covers topics like Cyberbullying, False Information, Online Security and Screen Time. To help promote Build &amp; Talk, I focussed on the idea of navigation, with the parent helping to guide their child and protect them from online harm. This was realised in stop motion, using LEGO minifigures as the cast.&nbsp;The campaign ran on social and was aimed at parents. There was a 58% engagement increase on the Build &amp; Talk platform.&nbsp;Stop Motion Animation: A&amp;C https://robbiegraham.co.uk/Barclaycard-Entertainment Sat, 03 Oct 2020 15:37:28 +0000 Robbie Graham : Art Direction : Design : Illustration https://robbiegraham.co.uk/Barclaycard-Entertainment Barclaycard Entertainment Barclaycard wanted to celebrate the launch of Barclaycard Entertainment and showcase the benefits for card holders such as ticket offers and perks for over 3,500 events a year. Who better to enlist than The Muppets who are all about entertainment? Whilst at AKQA, I devised concepts for this campaign which covered social, TVC, outdoor and print. Social 30” TVC Outdoor<img width="1400" height="700" width_o="1400" height_o="700" data-src="https://freight.cargo.site/t/original/i/87d384395e1fdd6f9ba10b9afb5a53ab883bd34f332f964c89255ce3519a3e9b/BarclaycardBillboard_48Sheet.jpg" data-mid="84496493" border="0" src="https://freight.cargo.site/w/1000/i/87d384395e1fdd6f9ba10b9afb5a53ab883bd34f332f964c89255ce3519a3e9b/BarclaycardBillboard_48Sheet.jpg" /> <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/c1c6a096ebd8ea71513cec4e3ba62714fd183271d10c0ae9e035bb9a33a2c296/deps.jpg" data-mid="84712279" border="0" src="https://freight.cargo.site/w/1000/i/c1c6a096ebd8ea71513cec4e3ba62714fd183271d10c0ae9e035bb9a33a2c296/deps.jpg" /> Editorial<img width="1021" height="1080" width_o="1021" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbba02168f8fcc562a2a2d25948f9bfb38ce3e4ac0559652cd30c23f354306e9/eveningStandard.jpg" data-mid="84891605" border="0" src="https://freight.cargo.site/w/1000/i/dbba02168f8fcc562a2a2d25948f9bfb38ce3e4ac0559652cd30c23f354306e9/eveningStandard.jpg" />