ANNA Launch
Launch campaign for Absolutely No-Nonsense Admin (ANNA), the account and app that helps UK business owners simplify their bookkeeping.
ANNA needed a way to stand out in a competetive financial services market, so I saw an opportunity to create a disruptive campaign that celebrates the brand’s mascot and modern business owners. The app miaows when you use it, so it felt fitting to appeal to the quirky tone of the brand by presenting business owners as affable cats on their daily grind, with ANNA at the heart of it.
I acted as creative lead alongside Food Art & Technology to pitch various campaign ideas to the client and saw the project through from concept to the production and delivery of TV, social and radio.
Director: Alexsandra Kingo
Production Company: Untold
30” TVC
10” Social
30” Radio
Set Design & Art Direction
