Robbie Graham • Art Direction • Graphic Design • Illustration •

Asics – Colours That Run

Asics x Footlocker promotion that ran instore and online. Based on their colourful Gel Speedstar, this was an evolution of a Colours That Run campaign that ran in the US using paint globules as a design feature that complemented the shoe. I decided to use explosive powder bursts to create an eye catching key visual that could be used for window dressing and instore across Footlocker retail outlets in the US and Europe.

Shoe Photography by Hans Pieterse
Retouch by Loupe