Asics Legwork
Tennis isn’t just a game, it’s a race This campaign focuses on the legwork required to make a ball during a game of tennis. Gael Monfils and Sam Stosur battle it out on the court while we quantify their movement using stats from the game. It lived as a 30” TVC spot, content film, instore, editorial print and OOH.
Content Film
30” TVC
I developed the typography throughout the spot, which was based on yard sticks used to measure the height of the net.
![](https://freight.cargo.site/t/original/i/c690ae99553ecae62ccd2b1380705e515bea97fb064dde69da342fb679aea865/Legwork_typeface_v3.jpg)
Outdoor
![](https://freight.cargo.site/t/original/i/0996f9a54127c98b7e815261d13e5008d4db812f0b3971ca54bfb28e5d9adb53/TennisOOH2_lo.jpg)
![](https://freight.cargo.site/t/original/i/9d28ac520d4db3edaf01a7bc607d7a200b98d231c7c3ed71477afd4487e20020/TennisOOH_lo.jpg)
Instore
![](https://freight.cargo.site/t/original/i/6eb1902374a752faa9fe64ca8a89e17778c9085f1d12c31f6e7aeb3f9f0ded10/Gael_instore2.jpg)
![](https://freight.cargo.site/t/original/i/b05d7cd6e2b10d575cbbf9df39e67dd236d9640ee05a5bda95b785bed8e6bf29/Gael_instore3.jpg)
Editorial
![](https://freight.cargo.site/t/original/i/a01ab2c25c84a170a941b46907b02028dd39de11472c48bf5d5f94bbf82c5700/static1.squarespace-1.jpg)
![](https://freight.cargo.site/t/original/i/c6130e6fb82e8501b2b22ce354bcb596cca9a46e5680ba9ea3fd7d6909d162f7/TennisPrint.jpg)