Tennis isn’t just a game, it’s a race This campaign focuses on the legwork required to make a ball during a game of tennis. Gael Monfils and Sam Stosur battle it out on the court while we quantify their movement using stats from the game. It lived as a 30” TVC spot, content film, instore, editorial print and OOH. 

I developed the typography throughout the spot, which was based on yard sticks used to measure the height of the net.