Robbie Graham • Art Direction • Graphic Design • Illustration •

Asics – Pride In The Shirt 

This documentary content piece shows what it means to the French Athletics Federation to wear their team shirt. It follows ASICS sponsored athletes as they warm up to compete at the annual French DecaNation, and is narrated by Ghani Yalouz, their team coach. It was seeded in France and the UK for the European Athletics Championships.

Directed by Robbie Samuels