Axe
Unearth Your Thing
After repositioning with their Find Your Magic brand campaign, AXE needed to find a way to focus sharply on product, whilst maintaining their core brand values of individuality and personal style and for men.
With the team at R/GA, I developed a unique mobile experience for men to find and develop their own look and the products they needed to achieve it. Unearth Your Thing is a fun psychometric test with 20 quick-fire, cultural questions in 40 seconds that help men to discover more about their individual preferences and find them a strong look based on their choices.
![](https://freight.cargo.site/t/original/i/e7fe52bbddc0e156fcffc9e097902059906f1eabc87e389fc82fe84cc5e144f0/AXE_HomeScreen.jpg)
Questions
![](https://freight.cargo.site/t/original/i/7b6cbc774cb7e61fcce5c49b38db03584cb268e4f82d1d195ba69dc13489aa43/Axe_Phones.jpg)
Outcomes
![](https://freight.cargo.site/t/original/i/b07fe53e48761f7b8fd3eb96f7d43e1a330ce91797576fb137fd342cb0e4e67e/AXE_HomeScreen3.jpg)
Point Of Sale
We used Shazam’s new image recognition to connect customers to tutorials and products at point of sale.
![](https://freight.cargo.site/t/original/i/253bb6e24d433b63dfe6477efb0cc13b6357ecf0f4cdf2fcd37ace1932f3fedf/POS_Axe.jpg)