Robbie Graham

Art Direction
Graphic Design 
Illustration

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Facebook Groups 


I worked with the team at Creative X to develop narrative led ‘on platform’ social ads to promote Facebook Groups in the UK. We cast real people internally from active UK Facebook Groups which covered a variety of interests from Sports to Pets and Parenting to Music.

We were executing from a bigger brand idea of ‘More Together’ – despite our differences, we can achieve, do and make more as a community. The strategy changed during production, so these ads never ran. Below are some examples of what we shot and assembled in the first round of edits. 



20s Stories









15s Poll