One of the key issues Facebook needs to overcome is helping their users to not only master their privacy settings, but for many to realise they are there in the first place. I worked with my copywriter Anna and the team at Facebook Creative X to develop an awareness campaign which delivered high brand recognition and cut through for Facebook on their own platform in amongst the other brand advertising they host. We created a series of 6, 10 and 15 second, thumb-stopping videos to deliver clear messaging about the range of privacy options available.