JR Reality
JR Reality is a community experiment that invites users globally to go outside, explore their local areas, and pin virtual messages on a living mural.
I worked on the visual identity and art direction for this collaboration between the French artist JR and the experiential art gallery Superblue.
![](https://freight.cargo.site/t/original/i/b085bb5867f3c62ca04c573aed9db83ad4a62214d9691e42565c8193dacca651/JR_LOGO.jpg)
![](https://freight.cargo.site/t/original/i/f84986c7ac3acea2cebe369af8ccbdb87510218ae5062e9f7e7a1504fee85f3b/QR_Code_JR_Social.jpg)
![](https://freight.cargo.site/t/original/i/7fcc97fa88b4c7819fd0a495165aa280d751209a1e42f2ad509eb516a906c5ec/JR_PROMO.jpg)
![](https://freight.cargo.site/t/original/i/ddd72fa61c80eb1b446a31f73862c3ba0c3499dc7eab8abef8c52ec7b78d34ee/Tube-with-Label-Mockup1.jpg)