LEGO Build & Talk
Build & Talk aims to start the converstaion about online safety and wellbeing between parents and their children. This free online resource is a series of interactive stories that covers topics like Cyberbullying, False Information, Online Security and Screen Time.
To help promote Build & Talk, I focussed on the idea of navigation, with the parent helping to guide their child and protect them from online harm. This was realised in stop motion, using LEGO minifigures as the cast.
The campaign ran on social and was aimed at parents. There was a 58% engagement increase on the Build & Talk platform.
Stop Motion Animation: A&C
To help promote Build & Talk, I focussed on the idea of navigation, with the parent helping to guide their child and protect them from online harm. This was realised in stop motion, using LEGO minifigures as the cast.
The campaign ran on social and was aimed at parents. There was a 58% engagement increase on the Build & Talk platform.
Stop Motion Animation: A&C