An art gallery that
breaks all the rules

Play is in decline and LEGO are on a mission to bring more of it to the world. To do this, the brand invited parents and kids to reconnect with their super power of play at Superpower Studios, an interactive art gallery where you can touch, create and rebuild the art.

We collaborated with international artists Chen Fenwan, Aurélia Durand, Ekow Nimako and creative advisor, Sarah Andelmann to bring the space to life, ensuring play was at the heart of it. The exhibition was held in the Gaite Lyrique, a cool cultural centre in the heart of Paris

I worked alongside the artists to design the space and shape their ideas for the exhibition space and gallery exterior. My role involved creating a visual identity and making promotional content with the OLA team and overseeing production to deliver the event.

Concepting & Design:
OLA (Our LEGO Agency)

Production Partners:
Exposure

Fabricators:
Firecracker & Scruffy Dog

Venue:
Gaîté Lyrique

My storyboards for Aurélia’s Remix Room, an interactive room where you get to remix her artwork through touch screen table top challenges. We created 3 art and design focussed games 


We decided to make Aurélia a character who introduces the experience and guides kids through each of the challeneges. 

A turntable based challenge where kids create their own phenakistiscopes by tapping to add shapes and marks to their designs. 

My deisgns for the LEGO build tables in Fenwan’s space. 

As part of the visual identity, we designed LEGO Minifigure versions of our contributing artists. These are some of my sketches which were then created as 3D designs.