Philips OneBlade
OneBlade is a styling and shaving tool aimed at the modern male aged 15 – 34, who like experimenting and maintaining their personal style. OneBlade enables you to style, trim and shave instead of having multiple tools for your grooming needs.
India Launch
Whilst at Ogilvy, I helped launch OneBlade for the Indian market and acted as creative lead on the shoot in Mumbai. We showed a multi-armed man toiling with fiddly grooming tools and introduced OneBlade as the remedy, and a product that helps you craft many different looks.
30” TVC
Director: Remy Cayuela
Product Film
Showed the different techniques used to craft your look.
We created key visuals with photographer Han Lans and developed a How To film to live online.
Find Your ID
Find your ID is a campaign that promoted a competition to win a styling trip in New York for you and a friend, courtesy of OneBlade. The giveaway aimed to help guys accessorise and find their own unique style with Philips.
![](https://freight.cargo.site/t/original/i/210cd20ae7fc55223d3c330f7f416d2624693ab78a55ea6a6c2a8186b482fb7d/201103_OneBlade_FindYourID_KeyVisual_lo.jpg)
5” TV tag
On Pack
The competition could be entered by submitting a pack code on the microsite when you purchase a OneBlade or replacement blade pack. We developed instructional messaging and designed a banderole which wrapped around the product and guided the contestant through the entry process.
![](https://freight.cargo.site/t/original/i/f26aa82ef880a439d9af463c6f15bd92c49771be332f9e1564f81c377eefc4a7/OnPack_Mockups_lo.jpg)
Instore / FDSU
![](https://freight.cargo.site/t/original/i/e2a236837334d5c0e9b3e1cf235248eb05f5809c461a5fdcb6fff21694ed7357/OneBlade_Instore.jpg)
Prize Box
The runners up received a free OneBlade and a range of other prizes including shades, caps and kicks, enabling guys to find their own individual style.
![](https://freight.cargo.site/t/original/i/01ec0fc16f62ae0d6b039bf581fed7a2fc5dd8bec9e5f17aefb3edb31def443d/Philips_Mailer_Box_lo.jpg)