Robbie Graham • Art Direction • Graphic Design • Illustration •
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Philips OneBlade 


OneBlade is a styling and shaving tool aimed at the modern male aged 15 – 34, who like experimenting and maintaining their personal style. OneBlade enables you to style, trim and shave instead of having multiple tools for your grooming needs. 








India Launch 


Whilst at Ogilvy, I helped launch OneBlade for the Indian market and acted as creative lead on the shoot in Mumbai. The tongue in cheek execution was based around the insight that you no longer had to use loads of different tools to keep your style looking fresh. We showed a multi-armed man toiling with fiddly grooming tools and introduced OneBlade as the remedy, and a product that helps you craft many different looks. 



30” TVC 



Directed by Remy Cayuela



Product Film


Showed the different techniques used to craft your look. 




We created key visuals with photographer Han Lans and developed a How To film to live online. 





Find Your ID


Find your ID is a campaign that promoted a competition to win a styling trip in New York for you and a friend, courtesy of OneBlade. The giveaway aimed to help guys accessorise and find their own unique style with Philips. 







5” TV tag 




On Pack



The competition could be entered by submitting a pack code on the microsite when you purchase a OneBlade or replacement blade pack. We developed instructional messaging and designed a banderole which wrapped around the product and guided the contestant through the entry process. 



Instore / FDSU






Prize Box 


The runners up received a free OneBlade and a range of other prizes including shades, caps and kicks, enabling guys to find their own individual style.