Robbie
Graham


Art Direction
Graphic Design 
Illustration

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Philips OneBlade


OneBlade is a styling and shaving tool aimed at the modern male aged 15 – 34, who like experimenting and maintaining their personal style. OneBlade enables you to style, trim and shave instead of having multiple tools for your grooming needs. 






India Launch 


Whilst at Ogilvy, I helped launch OneBlade for the Indian market and acted as creative lead on the shoot in Mumbai. We showed a multi-armed man toiling with fiddly grooming tools and introduced OneBlade as the remedy, and a product that helps you craft many different looks. 


30” TVC 



Director: Remy Cayuela



Product Film


Showed the different techniques used to craft your look. 




We created key visuals with photographer Han Lans and developed a How To film to live online. 





Find Your ID


Find your ID is a campaign that promoted a competition to win a styling trip in New York for you and a friend, courtesy of OneBlade. The giveaway aimed to help guys accessorise and find their own unique style with Philips. 







5” TV tag 




On Pack


The competition could be entered by submitting a pack code on the microsite when you purchase a OneBlade or replacement blade pack. We developed instructional messaging and designed a banderole which wrapped around the product and guided the contestant through the entry process. 



Instore / FDSU




Prize Box

The runners up received a free OneBlade and a range of other prizes including shades, caps and kicks, enabling guys to find their own individual style.