OneBlade is a styling and shaving tool aimed at the modern male aged 15 – 34, who like experimenting and maintaining their personal style. OneBlade enables you to style, trim and shave instead of having multiple tools for your grooming needs.
Whilst at Ogilvy, I helped launch OneBlade for the Indian market and acted as creative lead on the shoot in Mumbai. We showed a multi-armed man toiling with fiddly grooming tools and introduced OneBlade as the remedy, and a product that helps you craft many different looks.
Director: Remy Cayuela
Showed the different techniques used to craft your look.
We created key visuals with photographer Han Lans and developed a How To film to live online.
Find Your ID
Find your ID is a campaign that promoted a competition to win a styling trip in New York for you and a friend, courtesy of OneBlade. The giveaway aimed to help guys accessorise and find their own unique style with Philips.
5” TV tag
The competition could be entered by submitting a pack code on the microsite when you purchase a OneBlade or replacement blade pack. We developed instructional messaging and designed a banderole which wrapped around the product and guided the contestant through the entry process.
Instore / FDSU
The runners up received a free OneBlade and a range of other prizes including shades, caps and kicks, enabling guys to find their own individual style.