Sony Playstation3
PlayStation3 were losing part of the market share to more family friendly consoles like the Xbox and Wii. They were seen as a console for hardcore gamers and required a campaign that would inspire and educate families to the capabilities of the PS3. This included a range of games and family friendly movies available to download from the PS Store. We decided to create a funfair that would act as a metaphor for the console’s capabilities. The campaign ran across Europe as a 30 second TV spot, press, outdoor print and online.
Director: Ben Dawkins
30” TVC
Outdoor
![](https://freight.cargo.site/t/original/i/900a30a4841e30a0db1c750d15fe243673ca423e2b52e3e378fedb6b2311959b/PS3_OOH.jpg)
Retouch: Loupé
![](https://freight.cargo.site/t/original/i/90c7ff3fed5a2866d33ed22832944de58311ae10e5c001676692f473b6b19ef1/PS3_Print.jpg)