Robbie
Graham


Art Direction
Graphic Design 
Illustration

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Sony Playstation3


PlayStation3 were losing part of the market share to more family friendly consoles like the Xbox and Wii. They were seen as a console for hardcore gamers and required a campaign that would inspire and educate families to the capabilities of the PS3. This included a range of games and family friendly movies available to download from the PS Store. We decided to create a funfair that would act as a metaphor for the console’s capabilities. The campaign ran across Europe as a 30 second TV spot, press, outdoor print and online.

Director: Ben Dawkins



30” TVC





Outdoor


Illustration: Tavis Coburn
Retouch: Loupé




Print





Digital