This campaign aimed to change opinions about how Amazon treats their employees. We interviewed employees from across the company in Europe and selected appropriate candidates with an interesting back story. We found Natalya, a Robot Maintenance Engineer at the DS4 Fulfillment Centre in Germany. Working with film director Marko Roth, we crafted a docu-style 30s TV spot and accompanying social cutdowns about Natalya’s life at Amazon.

Director: Marko Roth
Production Company: You Are Here